CBS's NCAA® March Madness® on Demand Now Taking Sign-Ups for VIP Access
Live video of the 2007 NCAA® Division I Men's Basketball Championship at no charge.
Massive audience anticipated and virtual lines will form on game day. While supplies last, pre-register to obtain "VIP" status and get the fastest access to the game.
FORT LAUDERDALE, FL, February 8, 2007 - CBS SportsLine, a leading Internet sports media organization and part of CBS Interactive, in partnership with CBS Sports, CSTV and the NCAA® announced that they have begun taking sign-ups for VIP access to their record setting NCAA® March Madness® on Demand (MMOD) service. MMOD is the online player that provides live streaming video from the first 56 games* of the NCAA® Division I Men's Basketball Championship as they are broadcast by CBS Sports (game action only) and is offered completely free of charge.
As a VIP member, users will have much faster access to live video from the 2007 NCAA® Division I Men's Basketball Championship on game days. Without VIP access, fans will have to wait in a virtual line behind all VIP members. As an example of how long this virtual line can be, in 2006, MMOD had 150,000 people in the waiting room on Thursday March 16 just after the first games started. If that line was single-file and visible (assuming each person takes up two feet of space), it would have been over 50 miles long.
While supplies last, fans can obtain VIP access to MMOD at CBS SportsLine.com (cbs.sportsline.com/mmod) as well as NCAAsports.com (www.ncaasports.com/mmod).
"Following the unparalleled success of MMOD in 2006, we expect an even greater audience this year and so the importance of obtaining a VIP pass can't be overstated as it ensures the quickest possible access to live video when the tournament begins," said Joe Ferreira, vice president of programming and executive producer of CBS SportsLine.
In addition to live video from the first 56 games* of the 2007 NCAA® Division I Men's Basketball Championship, MMOD users will have access to on-demand highlights, buzzer beaters and detailed recaps of every game all the way through the championship game. The 2007 MMOD video player will launch on March 5 with fans having the ability to watch highlights from some of the most memorable NCAA March Madness games of all time. Live video from the NCAA® Division I Men's Basketball Championship will be available when the tournament on CBS Sports begins Thursday, March 15.
In 2006, MMOD was presented free of charge for the first time since its debut in 2003, producing tremendous traffic results with over 19 million video streams and five million visits, resulting in what many experts called a watershed moment in media history.
Those figures are believed to far surpass the total number of streams served and visits recorded for any previous live event in Internet history making it quite simply the biggest live entertainment audience in streaming video history - a record that still stands nearly one year later.
Final 2006 NCAA® March Madness™ on Demand (MMOD) Traffic Numbers:
MMOD served over 19 million streams of live and archived game action
MMOD recorded over five million visits during the tournament
A total of 1.3 million users registered for MMOD
* The first 56 games from the First Round through the Sweet Sixteen - excludes play-in game.About CBS SportsLine
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Interactive. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com.
More information about CBS and its businesses is available at www.cbscorporation.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.
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For further information, contact:
CBS SportsLine.com Corporate Communications (954) 489-4000 ext. 7535