LeBron James files application to trademark 'Taco Tuesday'
LeBron James' weekly videos take the next step with a reported trademark request
Taco Tuesdays have become like a holiday for LeBron James, with the Los Angeles Laker celebrating each Tuesday with a video on social media. He has had like Anthony Davis, has celebrated from the , and has included and rapper 2 Chainz in his weekly videos.
Now LeBron James is looking to take it from a fun weekly bit to a business. According to filed obtained by Lawyer Josh Gerben, the three-time NBA champion has filed a trademark application for the popular phrase "Taco Tuesday." On Saturday, Gerben posted on Twitter saying the 34-year-old company, LBJ Trademarks LLC filed the trademark for social media posts and a podcast. He brings up that it appears James may have plans to create weekly content in some way and says a podcast is definitely possible.
James wants the rights to "advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels."
In the past, James has featured customin his videos so the news of the trademark makes many fans wonder if he will soon have taco merchandise for people to buy.
CBS Sports HQ Daily Newsletter
Get the best highlights and stories - yeah, just the good stuff handpicked by our team to start your day.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
Green signed a one-year deal to rejoin the Rockets for the 2019-20 season
Davis left the Lakers' preseason contest against the Nets and didn't return
Fall has become a fan favorite during preseason
George had multiple shoulder surgeries in the offseason
The longtime NBA veteran and recent champion struggled to field offers from the league in free...
Everything you need to know about the continued rift between China and the NBA