Over the last couple of seasons, NFL fans have had the opportunity to watch selected Thursday night NFL games on Twitter, as an alternative to the television broadcast. In the future, there will be even more NFL content streamed over Twitter's platform.
Twitter announced on Thursday a deal with the NFL and NFL Network to provide official NFL content year-round.
The deal includes a live 30-minute show five days a week during the NFL season, live pregame coverage on both Twitter and Periscope during the season, and officially licensed video content year-round.
"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media. We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter," Brian Rolapp, the Chief Media and Business Officer for the NFL, said in a press release.
"We are excited to offer football fans around the world even more content on Twitter from the NFL," Twitter COO Anthony Noto said. "This new multiyear collaboration will bring compelling live studio programs that discuss what's happening in the NFL, unique behind the scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation."
The live show five days per week sounds a lot like your standard NFL studio show, but the pregame broadcasts from the sideline or warmups on Periscope and Twitter provide an opportunity for some unique content, providing NFL fans with a look into areas of the game they don't normally get to see.