FOR IMMEDIATE RELEASE For information contact: Bret Werner/Jerry Milani Alan Taylor Communications (212) 714-1280 bret@alantaylor.com jerry@alantaylor.com
-- New Netscape technology allows users to have the latest sports news
and information pushed to their desktop --
Ft. Lauderdale, FL, (June 30, 1997) -- Sports fans around the world can now keep up with the latest sports news, information and scores right from their computer desktop, without having to go online. CBS SportsLine today announced the launch of CBS SportsLine for Netscape Netcaster, a new content "channel" available exclusively on the beta version of the Netscape® Netcaster Channel Finder.
The Netcaster is the new component of Netscape® Communicator client software that enables "push" delivery of information to consumers. Users of Netscape Communicator Netcaster can subscribe to dynamic Web content called channels and may browse these channels and Web sites offline, right from their desktop. Users who select the CBS SportsLine for Netscape Netcaster will have late breaking access to the latest sports stories and scores. Embedded in the channel content are hyperlinks that when activated, launch a browser allowing users to surf CBS SportsLine, the most comprehensive sports site on the Internet.
"CBS SportsLine is committed to providing sports fans with the very latest sports news and information, which is why we created this channel. Fans want immediate access to the latest news and information and appreciate the convenience of not having to go online every time they want an update. We expect ours to be one of the Netscape Netcaster’s most popular channels and also an effective vehicle for building our brand and driving traffic to our site," said Michael Levy SportsLine CEO.
CBS SportsLine for Netscape Netcaster is just one example of CBS SportsLine’s commitment to providing sports fans worldwide with convenient access to the latest sports news and information. In addition, CBS SportsLine is a content partner in Netscape’s popular In-Box Direct program. In-Box Direct is a free multimedia news delivery service for users of Netscape electronic mail. Sports fans can elect to have a personalized version of CBS SportsLine’s robust content delivered directly to their e-mail in-boxes everyday.
"We are pleased to provide users with access to CBS SportsLine’s sports news and information through both the Netscape Netcaster Channel Finder and Netscape In-Box Direct," said Mike Homer, Senior Vice President of Marketing at Netscape. "With the Netscape Netcaster, millions of users will be able to receive CBS SportsLine’s rich content ‘pushed’ directly to their desktops."
Users may download the public Beta version of the Netscape Netcaster component of Netscape Communicator by accessing the Netscape web site at http://www.netscape.com/download/smart_update.html.
Users may sign up for In-Box Direct by accessing the Netscape web site at http://www.netscape.com/ and clicking on the link in the "Focus on Solutions" area. CBS SportsLine is located in the Sports & Fitness area of the registration page.
SportsLine USA, the publisher of CBS SportsLine, is a Fort Lauderdale, Florida-based sports media and technology company founded in 1994. The SportsLine service was renamed CBS SportsLine as the result of an agreement with CBS Sports in March 1997. The service features more than 100,000 pages of multimedia sports information and entertainment covering all major collegiate and professional sports. Programming includes exclusive editorials by nationally acclaimed writers; award-winning, real time animated baseball and football coverage via "virtual stadiums"; a merchandise superstore; and the only Internet-based all-sports radio station. Among the spokespersons and advisors for the service are Joe Namath, Jerry Rice, Pete Sampras, Cal Ripken, Arnold Palmer, Joe Montana, Mike Schmidt, Shaquille O'Neal and Wayne Gretzky.
Netscape and Netscape Navigator are registered trademarks of Netscape Communications Corporation in the United States and other countries. Netscape's logos and Netscape product and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries.