Here in America, Tom Brady and the Patriots won a Super Bowl on Sunday and it was a coronation for a king. Brady's one of the biggest celebrities in America, football or not. In Brazil? Yeah, not so much.
It's easy to forget sometimes, but Brady really isn't half the celebrity on a worldwide scale that Gisele is. She's the one with all the fame and money in the relationship. He's just got some really nice rings with footballs on them.