For information contact: Bret Werner/Jerry Milani Alan Taylor Communications (212) 714-1280


- - American View Inc. to begin national syndication of programs in September; Superstars among daily programming - -

Ft. Lauderdale, FL (July 17, 1997) -- SportsLine Radio (, the Internet's first all-sports radio network and a feature of CBS SportsLine, has signed a deal to become the first daily Internet program to be broadcast on terrestrial radio. The deal was announced today by Michael Levy, President and CEO of SportsLine USA.

"The Drive," a daily Internet sports talk show hosted by online personality Scott Kaplan, one minute commentary from select athletes, a Saturday College Football program and a Sunday Pro Football show will be available for broadcast on September 1, 1997. According to the terms of the agreement, American View Inc., a radio syndication company based in Washington, D.C., will be responsible for acquiring a minimum of 60 affiliate stations within 18 months of the first air date. AVI will be the exclusive terrestrial syndicator for all domestic SportsLine radio programming and will also be accountable for acquiring all advertisers and sponsors. The two companies will share revenue generated from the programming.

"Our agreement with AVI is a further example of our evolution as a sports media company. Combined with our agreement with CBS Sports Television, our online service has the capability to reach sports fans everywhere as we continue to build the next great sports media brand," proclaimed Michael Levy, President and CEO of SportsLine USA, the publisher of CBS SportsLine. "Now fans of SportsLine Radio will be able to enjoy their favorite radio shows wherever they are, even in their cars, without having to go online."

"CBS SportsLine has built an extraordinary sports media brand. AVI is proud to be selected to syndicate their radio programming and to assist in building the audio portion of that brand," said David Addington, CEO, American View Inc. "We believe SportsLine Radio could be in 100 markets within one year of the initial air date."

SportsLine Radio officially debuted on August 27, 1996 with 70 hours of programming per month. Operating from a unique, state-of-the-art studio constructed in their Fort Lauderdale, FL, headquarters, the Internet's first all-sports station is currently spearheaded by "The Drive" from 3-7 P.M. ET. Hosted by former collegiate kicker Scott Kaplan, "The Drive" takes a daily look at the outrageous happenings on and off the field of sports. Combining entertainment and sports into his format, thousands of listeners from New York to Australia have listened to his program. Joining Kaplan on "The Drive" are Sidney Rosenberg, Tom Alexander and Allyson Turner.

"We are pleased to offer our unique blend of programming to stations across the country. SportsLine Radio has developed quite a following in the short time it has been on the air and we expect it to generate significant interest among terrestrial stations, who will be granted market-exclusive rights to air our programming," said Kent Burkhart, Director of SportsLine Radio.

Ross Levinsohn, Vice President, Programming, CBS SportsLine added, "The Drive starring Kaplan is the most dynamic and unique sports show on the air today. This show has hit a genre which the sports world truly needed. Numerous terrestrial radio stations have requested clearance for his program since its debut last September."

SportsLine USA, Inc., the publisher of CBS SportsLine, is a Fort Lauderdale, Florida- based sports media and technology company founded in 1994. The SportsLine service was renamed CBS SportsLine as the result of a comprehensive five-year promotional agreement with CBS Sports in March 1997. The service features more than 100,000 pages of multimedia sports information and entertainment covering all major collegiate and professional sports. SportsLine's superstar advisors include Michael Jordan, Arnold Palmer, Joe Namath, Shaquille O'Neal, Wayne Gretzky, Jerry Rice, Cal Ripken, Joe Montana, and Emerson Fittipaldi. Prior to joining SportsLine USA, Kent Burkhart was Chairman of Burkhart/Douglas Associates, a leading radio consulting firm based in Atlanta. In 1995, Burkhart was named one of the most influential people in the history of radio by Radio Ink magazine.

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