FOR IMMEDIATE RELEASEFor information contact: Bret Werner/Jerry Milani Alan Taylor Communications (212) 714-1280
Fort Lauderdale, Florida (December 2, 1997) -- Tiger Woods' worldwide fans will have immediate access to information about the golf star, as SportsLine USA, Inc. (NASDAQ: SPLN), publisher of CBS SportsLine (http://cbs.sportsline.com), unveils "Club Tiger," the only Official Tiger Woods Fan Club. The Club, which will have both online and offline benefits, allows Tiger's fans to interact with their hero.
As part of an exclusive three-year agreement in which Woods' official Web site http://www.tigerwoods.com, will be produced by SportsLine USA, Club Tiger is open to fans of all ages and offers members a number of unique benefits.
New members receive an Initial Membership Package that includes a limited edition Nike T-shirt, commemorative Titleist golf ball, Topps glossy photo, personalized bag tag/membership card, American Express golf wall map, personalized membership certificate, welcome letter from Tiger, and an Official All Star Cafe VIP card.
Club Tiger Members who have access to the Internet will enjoy other exclusive benefits available through http://www.clubtiger.com, the official Club Tiger Web site. These benefits include personal messages and birthday messages from Tiger, an exclusive column written by Tiger, members-only merchandise, contests to win cash and prizes, chat rooms, Tiger screensavers, and audio and video clips. Tiger will also answer five e-mail messages each week from Club members.
"Being in the public eye, it is increasingly difficult for me to make personal contact with my fans in daily life," said Woods. "Club Tiger is a great way for me to maintain that contact with the fans, especially the young ones, who follow my career."
"Club Tiger is an important element of our agreement," said Michael Levy, C.E.O. of SportsLine USA. "We felt there was a real need for an official fan club for the game's brightest young star, and the online component of the Club through CBS SportsLine will keep it fresh for fans for years to come."
For more information about Club Tiger, call toll free 1-888-43-TIGER or visit http://www.clubtiger.com, the official Club Tiger Web site.
SportsLine USA, Inc. (NASDAQ: SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. SportsLine publishes several sports Web sites including CBS SportsLine (cbs.sportsline.com) and Soccernet (www.soccernet.com) and exclusive Web sites for sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. SportsLine's most heavily trafficked Web site, CBS SportsLine, features more than 200,000 pages of multimedia sports information, entertainment and merchandise covering all major collegiate and professional sports. SportsLine was founded in 1994, and its primary Web site was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.