FOR IMMEDIATE RELEASEFor information contact: Bret Werner/Jerry Milani Alan Taylor Communications (212) 714-1280
Fort Lauderdale, Florida (December 2, 1997) -- Tiger Woods' impact on the game of golf has transcended cultures across the globe. Now his fans can keep up with him like never before with the launch of his official Web site (http://www.tigerwoods.com), created through an exclusive relationship with SportsLine USA, publisher of CBS SportsLine (http://cbs.sportsline.com). The site was premiered today at a reception at the All Star Gear shop in Orlando, Florida, with Woods and Michael Levy, C.E.O. of SportsLine USA.
Woods joins a distinguished group of sports superstars, whose sites are produced through CBS SportsLine, including Michael Jordan, Shaquille O'Neal, Pete Sampras, Wayne Gretzky, Cal Ripken, Jr. and Arnold Palmer.
Tigerwoods.com offers more than 150 pages of multimedia entertainment and information showcasing Woods' life, on and off the course, and allows fans to communicate with the young star through a wide array of technological and interactive features.
"Tigerwoods.com takes advantage of Tiger's popularity with fans all over the world," said Levy. "The site has multimedia features that his younger fans will enjoy, while older fans will appreciate its timely features and depth of coverage."
"Golf is followed by fans everywhere," said Woods. "My new Web site will let them follow my career, learn more about me as a person, and interact with others who love the game. I am excited about this new venture and hope it opens the game up to even more fans worldwide."
The site's features include:
Home Page: The latest stories, statistics, event recaps, and easy-to-use links to other site features, allowing fans to follow Tiger throughout the PGA Tour season.
All About Tiger: A comprehensive biography, statistics, a list of Woods' accomplishments, and photos.
Tiger Watch: Features from CBS SportsLine's journalists, along with special exclusive features such as photos, audio and video clips, Tiger's schedule, PGA stats and winnings.
Golf Arena: Links to CBS SportsLine's comprehensive coverage of the PGA Tour, LPGA Tour, and Senior PGA Tour, including stories, statistics, money leaders, schedules, and more.
Off the Course: A chronicle of Tiger's off-the-course activities, including his work with the Tiger Woods Foundation and with various golf clinics worldwide.
Chat with Tiger: Tiger will communicate with his fans through e-mail, live audio interviews and question-and-answer sessions.
Tiger's Pro Shop: Substantial savings on Tiger Woods-endorsed merchandise is available here.
Conference Simulcasts: Simulcasts of selected Tiger press conferences
In addition to producing tigerwoods.com, SportsLine is producing Woods' official fan club, "Club Tiger" (http://www.clubtiger.com) (1-888-43-TIGER). The fan club, which has both online and offline benefits, allows Woods' fans to interact with him. By joining, club members will receive a membership package that includes a limited edition Nike t-shirt, a collectible Titleist golf ball, a Topps glossy photo of Tiger, a numbered bag tag/membership card, an American Express wall map, an All Star Café gift and VIP card and even a personalized letter from Tiger. Club member benefits include members-only contests, personalized birthday messages, access to an exclusive column by Tiger, members-only merchandise, a quarterly newsletter, Tiger screensavers and exclusive audio and video clips. Additionally, Tiger will answer five emails each week from Club members. Club Tiger also offers educational tips on the game and members can sharpen their concentration skills with word association and concentration activities. "Club Tiger" is the only official fan club, online or offline, for the world's most popular young golfer.
Woods won the U.S. Amateur championships in 1994, 1995 and 1996, becoming the first man ever to win that event three straight years. After two years at Stanford University,which culminated in his winning the 1996 NCAA Championship, Woods burst onto the professional scene last year, earning PGA TOUR Rookie of the Year honors with two victories and three other top-ten finishes in eight events played.
This past April, the 22-year-old stunned the golf world with his victory at one of golf's most storied events, The Masters, with a record 18-under-par score. He has won five PGA TOUR events this year and earned over $2,000,000 in prize money.
SportsLine USA, Inc. (NASDAQ: SPLN) is a leading Internet-based sports media company that provides branded, interactive information and programming as well as merchandise to sports enthusiasts worldwide. SportsLine publishes several sports Web sites including CBS SportsLine (cbs.sportsline.com) and Soccernet (www.soccernet.com) and exclusive Web sites for sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. SportsLine's most heavily trafficked Web site, CBS SportsLine, features more than 200,000 pages of multimedia sports information, entertainment and merchandise covering all major collegiate and professional sports. SportsLine was founded in 1994, and its primary Web site was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.