PGA TOUR and SportsLine USA, Inc.
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PONTE VEDRA BEACH and FORT LAUDERDALE, FL (September 9, 1999)- There's a new leader in the Internet clubhouse - the PGATOUR and SportsLine USA, Inc. (NASDAQ:SPLN), publisher of CBS SportsLine and GolfWeb.com, today announced the re-launch of the official Internet site of the PGA TOUR.
Located at http://www.PGATOUR.com, the new site integrates the best features of PGATOUR.com and GolfWeb.com, creating the largest, most comprehensive golf content, community and e-commerce site on the Internet. The enhanced site, co-produced by the PGA TOUR and SportsLine, features a crisp new look and a number of exclusive features such as real-time scoring, custom leaderboards and live audio and video highlights that makes it the number one destination for golf fans on the Web. The redesigned site also offers viewers a unique e-commerce opportunity, the PGA TOUR Shop, the TOUR's official online pro shop and the official source for all TOUR-branded merchandise. "Through PGATOUR.com, the PGA TOUR has taken a leadership role in providing timely, accurate information for its fans and other constituents," said Timothy W. Finchem, Commissioner of the PGA TOUR. "We are excited about the re-launch of our site and our relationship with SportsLine USA. The significant enhancements contained within the new site will provide tremendous benefits to golf fans around the globe, as well as to our business partners." With the integration of GolfWeb.com into PGATOUR.com, golf fans will have access to news, features and statistics from the European Tour and LPGA Tour, as well as other golf organizations worldwide - in addition to exclusive and complete real-time scoring from the PGA TOUR, SENIOR PGA TOUR and NIKE TOUR. The combined site features recreational golf, travel opportunities, instruction and a variety of interactive tools such as the course guide, as well as comprehensive information on PGA TOUR players and events. "The pairing of SportsLine and the PGA TOUR truly creates the top golf destination on the Internet, with unmatched content offerings for all golf fans," said Michael Levy, President and CEO of SportsLine USA, Inc. "The uniting of SportsLine's sponsorship sales, marketing and merchandising capabilities with the promotional opportunities provided by the PGA TOUR and its broadcast partners also creates an unparalleled Internet venue for advertisers and sponsors to extend their brands." Among the exclusive features of PGATOUR.com are: Real-Time Scoring: The exclusive and comprehensive real-time scoring on the Internet from PGA TOUR, SENIOR PGA TOUR and NIKE TOUR events, including a TV leaderboard, full-field four-round leaderboard, alphabetical leaderboard and individual player scorecards My Leaderboard: A unique, new interactive feature that enables fans to create their own personalized leaderboard to follow their favorite players' scores during tournament play Chat & Learn From the Pros: Learn about the game and the pros that make it great with weekly chats and video instruction from TOUR professionals Official PGA TOUR Tournament News and Information: All the latest news and notes from each TOUR stop Video/Audio Highlights: The best shots, both historical and from current tour events from an unparalleled library of audio and video highlights Player Profiles: Statistical profiles, bios and tournament records for players on the PGA TOUR, SENIOR PGA TOUR, NIKE TOUR, LPGA Tour and European Tour Pro Report: GolfWeb.com's exclusive equipment report, which details the equipment used by the top ten finishers at each PGA TOUR, SENIOR PGA TOUR and LPGA Tour event TOUR e-stats: The opportunity for visitors to have results from tournaments e-mailed directly to them PGA TOUR Shop: The exclusive online source for TOUR-branded merchandise also features a complete line of pro-line golf equipment, accessories, apparel and other products from the game's top manufacturers.
About PGATOUR.com Real-time scoring has proven one of the most popular features of PGATOUR.com, offering fans an opportunity to track their favorite players on a hole-by-hole basis. The Broadcast Booth provides regular early-round coverage and audio links to PGA TOUR Radio broadcasts place PGATOUR.com visitors in the middle of the action. Video, instruction, E-commerce and other special features also are visited regularly by golf fans.
About SportsLine USA, Inc.
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