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SportsLine USA, Inc. and ZoneNetwork.com, Inc. Announce Exclusive Content and MountainZone.com to Provide Outdoor Sports Content and Commerce for SportsLine Users | |||
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FORT LAUDERDALE, FL and SEATTLE, WA (September 21, 1999) - SportsLine USA, Inc. (NASDAQ:SPLN), the leading global Internet sports media company and publisher of CBS SportsLine (http://cbs.sportsline.com), and ZoneNetwork.com, Inc., publisher of MountainZone.com (http://www.mountainzone.com), the leading mountain sports Web site, today announced an exclusive content and commerce agreement.
Beginning in October, ZoneNetwork.com will produce co-branded sites on cbs.sportsline.com and become the exclusive provider of content in a variety of categories, including mountain, snow and other outdoor sports. The co-branded sites will also be customized for and integrated with each of SportsLine's expanding list of worldwide properties. Additionally, SportsLine and ZoneNetwork.com will create co-branded stores for each of SportsLine's worldwide properties, featuring merchandise for each of ZoneNetwork.com's exclusive content areas within SportsLine's e-commerce area, shop.sportsline.com. The stores will highlight premier outdoor brands already featured on MountainZone.com and will include consumer and expert product reviews, comparison charts, product selection tools, boot and shoe fitting guides and live customer chat. Under the terms of the three-year agreement, SportsLine will receive a minority equity in ZoneNetwork.com, a multi-million dollar fee, in exchange for promotion of the co-branded site and stores, as well as commissions on advertising and merchandise revenue in excess of certain thresholds. ZoneNetwork.com will receive all revenue from merchandise sales and advertising related to the co-branded site and stores, as well as an annual content licensing fee. "This relationship is a win-win for both ZoneNetwork.com and SportsLine," said Michael Levy, President and CEO of SportsLine USA, Inc. "Our users have come to rely on us to provide them with the most current, in-depth sports information on the Internet. This joint effort enables us to extend our broad sports reach into new content and commerce areas while exposing our worldwide audiences to ZoneNetwork.com's sites." "This is a very deep strategic partnership which extends our reach and allows us to execute our business plan and strategic vision," said Chuck Gottschalk, President and CEO of ZoneNetwork.com, publisher of MountainZone.com. "This alliance provides SportsLine's viewers throughout the world and their extensive network of affiliated Web sites with our premier content and commerce offerings." About ZoneNetwork.com About SportsLine USA, Inc. # # #
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