Selects Google to Provide Search Results and Sponsored Links

CBS users can now search the site and the web from every page using Google's innovative search technology

Fort Lauderdale, FL (March 31, 2003) -, Inc. (Nasdaq: SPLN), a leading sports Internet sports media company and publisher of CBS (, and Google, developer of the largest performance-based search advertising program, today announced a multi-year agreement to integrate Google's search technology and sponsored links on The inclusion of sponsored links from Google's worldwide network of advertisers on all search results pages will provide with an additional stream of revenue.

In addition to offering visitors an improved site search within CBS, visitors can now initiate a search of the worldwide web from every page of the site. This ensures that CBS users will receive the most relevant, up-to-date search results available from Google's index of billions of web pages.

"We are very excited to welcome Google as a new partner, providing both an incremental revenue source for and a valuable service for our users," said Michael Levy, founder and CEO of "The addition of Google's web search and sponsored links program, along with the significant enhancements we've made over the last year such as one-click fantasy access throughout the site, improved customization, and the fastest scoring and statistical updates without the need to refresh the browser, demonstrates once again SportsLine's ongoing commitment to provide the best user experience on the web."

"Google provides CBS users with an enhanced web experience by supplementing its substantial sports coverage with relevant advertisements and search results," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google. "As a Google search partner, will benefit from an additional revenue opportunity while Google's advertisers can now reach a leading sports-focused audience."

CBS provides the most up-to-date, comprehensive multimedia coverage of the world of sports on the Web, featuring multimedia sports news, information, entertainment, merchandise and best-of-breed fantasy sports products.

Google's global search services provide websites and portals with access to billions of web pages and the world's most advanced search technology. Additionally, these Google partner sites have access to revenue opportunities through sponsored links from Google's worldwide network of more than 100,000 advertisers. Google's advertisers enjoy broad exposure across these Google partner websites, including many of the largest websites in the world such as AOL, Ask Jeeves, and Earthlink.

About, Inc. (Nasdaq:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce. As the publisher of CBS and the official Web sites of the NFL, PGA TOUR and NCAA Sports, the Company serves as one of the most comprehensive sports information sources available, containing an unmatched breadth and depth of multimedia sports news, information, entertainment and merchandise. also serves as a primary sports content provider for America Online.

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For further information, contact: Inc. — Corporate Communications — (954) 489-4000