Big Brands Team Up with CBS SportsLine Fantasy Football

GMC and McDonald's will co-present CBS's award-winning products

Fort Lauderdale, Fla., August 30, 2005 - CBS, a leading Internet sports media organization and part of CBS Digital Media, today announced that GMC and McDonald's will be co-presenters of the company's 2005 Fantasy Football product. CBS's Fantasy Football product has a long history of superiority, having captured the last four "Best Fantasy Football League Manager" awards presented by the Fantasy Sports Trade Association.

"Fantasy sports are proving to be very attractive vehicles for advertisers and our leadership position in the fantasy marketplace enables us to serve the needs of major sponsors such as GMC and McDonald's, two of the most prominent brands worldwide," said Steve Snyder, General Manager of CBS "Not only is our fantasy consumer demographic ideal but the fact that users spend so much time online managing their fantasy teams and interacting with other fantasy league members gives advertisers tremendous exposure to our loyal audience."

With over three million fantasy players, CBS is one of the leading fantasy sports companies in the world with products ranging from professional football to baseball, basketball, hockey, golf, auto-racing and new this season, college fantasy football. CBS SportsLine Fantasy Football has proven to be one of the "stickiest" products on the internet with consumers averaging two hours and forty minutes of time on the site per month*.

"In support of the overall partnership between GMC and the NFL, GMC has developed custom creative content to support CBS SportsLine Fantasy Football," said James Kruger, Interactive Manager for GMC. "The partnership deepens GMC's presence within the athletic corridor and helps extend GMC Professional Grade branding by reaching target consumers in a contextually relevant and fun sports entertainment property."

For more information or to sign up and play, simply visit and click on the "FANTASY" tab.

* Figure based on September 2004 readings from Nielsen//NetRatings

About CBS

CBS is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS is a member of the Viacom family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit More information about Viacom and its businesses is available at
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For further information, contact:
CBS — Corporate Communications — (954) 489-4000