CBS Sports Pacts With ProJo Poker Enterprises To Bring Poker Tournament Series To Network

Series will be a unique format of "Pro's vs. Joe's" from major land based casino and kicks off with the two hour Special, the "ProJo Christmas Poker Classic", December 25th from 3-5PM

New York, NY, July 5, 2005 - CBS Sports has pacted with ProJo Poker Enterprises to bring the ProJo Poker tournament series to network television. CBS will air eight of the twenty six land based ProJo Poker tournaments, including the finals from Las Vegas and four ProJo Poker Specials: The ProJo Christmas Poker Classic, The US National Team Poker Championships, The US National Amateur Poker Championship and The US "Grand Nationals" Professional Poker Championship.

Additionally, through an exclusive strategic partnership between CBS and ProJo Poker Enterprises, viewers will be able to play ProJo Poker online totally for free at both and at CBS's new Poker Arena, which will launch in August. The new ProJo-CBS poker arena is being designed as the definitive online destination for everything Poker - news, tournament schedules, on demand video tutorials, etc. Users playing poker on either CBS or will vie for prizes including cash, trips to major sporting events and a chance to earn a seat at the final table of The ProJo Christmas Poker Classic or other ProJo Poker tournaments. The software enabling the 100% Free Play card room is being provided by the Canadian company Las Vegas From Home.Com Entertainment, Inc., a recognized industry leading developer and provider of state-of-the-art software solutions to the e-gaming industry.

The ProJo Poker Tournament Series was geared specifically to the 80 million recreational poker players in the United States who don't have a true tournament series they can call their own. The series utilizes ProJo Poker's proprietary tournament format where ranked professional poker players can not play in the tournament's early stages, only "average Joes" can play - until the top eight "Joe's" in the tournament are seated at a semi-final table. Each week's tournament will also have eight invited ranked Poker Pros who will be directly seeded into a "Pro Only" semi final table. The top four finishing Pros will then battle the top four Joe's at the ProJo Poker final table where, including bounties and bonus, an estimated total of nearly $40 million will be up for grabs over the 26 weeks. Among the regional casinos hosting events on the tour are the Tropicana - Atlantic City and Hollywood Park in California.

The ProJo Poker Tournament series commences this September and is comprised of twenty six regional events commencing in a final championship to be held February 3-4 in Las Vegas during the ProJo Poker Week in Las Vegas. During ProJo Poker Week, which runs from January 28 through February 4th, the following ProJo tournament events will take place:

January 28-29: US Amateur Poker Championships

January 30-31: US Professional Poker Championships

February 1-2: US Team Poker Championships

February 3-4: ProJo Poker National Championships

ProJo has tapped Jostens, supplier of 25 of the last 38 Super Bowl rings to design and craft rings to be presented to the winners of all final ProJo championship events taking place in Las Vegas.

About CBS

CBS is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS is a member of the Viacom family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit More information about Viacom and its businesses is available at
#  #  #

For further information, contact:
CBS Inc. — Corporate Communications — (954) 489-4000