Ends 2007 on a Traffic Streak; Starts 2008 with a Site Redesign

Increased emphasis on user's favorite teams and fantasy sports; Members now have the ability to create their own sports blog

Site ends 2007 with a streak of nine consecutive months dominating the "loyalty" metrics

LAS VEGAS, NV, January 15, 2008 -, a leading Internet sports media service and part of CBS Interactive, today launched the final version of a redesign of their flagship service that began in August of 2007 with the name change to Since that point, has undergone a series of site design upgrades that were implemented to highlight user's favorite teams, fantasy sports and give members the opportunity to not only interact more with one another but also contribute content to the service.

The completion of the redesign to comes as the site is in the midst of an unprecedented streak in the "loyalty" metrics; visits per person and minutes per person. Specifically, according to Nielsen//NetRatings, December 2007 marked the ninth consecutive month that has finished first among all major sports sites in both visits per person and minutes per person.

"The version of that was unveiled this morning is the culmination of a number of gradual and subtle improvements to our service that when taken as a whole represent the largest redesign the site has ever undergone," said Jason Kint, Senior Vice President and General Manager of "The increased focus on what our users have shown to be most interested in; their favorite teams, fantasy sports and having the ability to contribute their opinion should help continue to lead our competition in the engagement statistics."

The highlight of the latest version of is that select members now have the ability to create their very own sports blog on the site. Entries to the blogs that attain a high rating from the Community have the opportunity to be posted on the homepage, alongside works by veteran sports writers such as Scott Miller (MLB), Dennis Dodd (CFB) and Pete Prisco (NFL). Only All-Star and Superstar members* of the Community will be allowed to create their own sports blog.

In addition to the redesign of, the CBS Sports Store ( has also undergone changes to give it a new look and feel. With wider and cleaner pages consistent with, the newly revamped CBS Sports Store has an improved navigation with rollover functionality that will allow sports fans to easily browse and select from a great assortment of licensed gear and event gear for their favorite team or player.

In December 2007, recorded 7.5 visits per person, the ninth consecutive month they have led that category among major sports sites. Additionally, in December 2007, recorded a total of just over 58 minutes of site consumption per person, the tenth consecutive month they have led that category among major sports sites. (Nielsen//NetRatings home and work panel, December 2007)

*After registering as a Community member, users can begin the process of developing a reputation on the site with activities such as contributing to the message boards of their choice, connecting with other users, participating in fantasy games and by the overall frequency of their behavior.

All members begin as "Amateurs" and depending on their activity ascend to "Rookie", "Pro", "All-Star" and eventually to the realm of the "Superstar" member. All-Star and Superstar members represent the top 20% of all Community users and as such are awarded special rights and privileges on the site such as the ability to create their own blog.

About is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. is a member of the CBS family and a part of CBS Interactive. For more information about and for the latest sports news, scores and expert analysis, please visit

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