"NCAA March Madness® on Demand" will be promoted on CBS SportsLine.com and accessible through NCAAsports.com for one price of $9.95, which will provide users with the entire package of all available games.
"The powerful partnership we've forged with CBS Sports and the NCAA, along with improving technology in this area, allows us to provide this additional vehicle for fans to watch their favorite school," said Michael Levy, founder and CEO of SportsLine.com, Inc. "This is a perfect complement to CBS Sports' coverage of one of the most widely followed sporting events of the year."
"NCAA March Madness® on Demand" also marks the first time live streaming video coverage of a sports event by SportsLine.com will feature commercials sold exclusively for online viewing, inserted during the normal broadcast breaks in the action.
"This product places SportsLine.com in a unique leadership position to offer advertisers the opportunity to reach the very important 18-49 male demographic during the day at work," said Mark Mariani, president of sales and marketing of SportsLine.com, Inc.
Sponsors for "NCAA March Madness® on Demand" include NCAA Official Corporate Champions Cingular, Coca-Cola and Pontiac. In addition, McDonald's and Nintendo of America, Inc. support the program.
Along with live game coverage, "NCAA March Madness® on Demand" will feature video highlights of games and press conferences during the tournament, as well as archived coverage of the Regional Finals and Final Four®.
"NCAA March Madness® on Demand" is produced and hosted by The FeedRoom, a leading broadband solutions provider, in association with SportsLine.com, and utilizes CBS Sports' live television coverage of the NCAA Division I Men's Basketball Championship. The content will be available in Windows Media format.
CBS SportsLine.com features the most comprehensive coverage of the 2004 NCAA Division I Men's Basketball Championship. For the second straight year, CBS SportsLine.com's groundbreaking customization allows users to select their favorite teams, which will in turn be highlighted throughout the site, making it easier for the user to find the information he or she is most interested in. The new, improved live GameCenters, which do not need to be refreshed by the user, feature upgraded shot charts, including those for individual players. Other features include profiles of every player in the tournament, detailed matchup analysis of each game, live, interactive brackets and brackets contests.
About SportsLine.com, Inc.
SportsLine.com (Nasdaq:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce. As the publisher of CBS SportsLine.com and the official Web sites of the NFL, PGA TOUR and NCAA Sports, the Company serves as one of the most comprehensive sports information sources available, containing an unmatched breadth and depth of multimedia sports news, information, entertainment and merchandise.
About the NCAA
The NCAA is a membership-led nonprofit Association of colleges and universities committed to supporting academic and athletics opportunities for more than 360,000 student-athletes annually at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.
Note: This press release contains forward-looking statements, which involve risks and uncertainties. SportsLine.com's actual results could differ materially from those anticipated in these forward-looking statements. Factors that might cause or contribute to such differences include, among others, competitive pressures, dependence on advertising revenues, which are difficult to forecast, the growth rate of the Internet, constantly changing technology and market acceptance of the company's products and services In addition to these risks, the Company's business and results of operations may be materially adversely affected by the outcome of certain class action securities litigation. Investors are also directed to consider the other risks and uncertainties discussed in SportsLine.com's Securities and Exchange Commission filings, including those discussed under the caption "Risk Factors That May Affect Future Results" in SportsLine.com's latest Annual Report on Form 10-K. SportsLine.com undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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