CBS Interactive and IMG College Renew Multi-Year Agreement for the Production of the Official Athletic Sites of 22 Schools
August 22, 2013 : CBS Interactive and IMG College announced on Thursday a three-year renewal of their agreement for the production and management of the official athletic sites of 22 of IMG’s partner schools. CBS Interactive Advanced Media, which produces more than 150 official athletic sites for premium collegiate athletic brands, will power the athletic sites of the 22 schools.
Through the partnership, CBS Interactive Advanced Media’s suite of digital product offerings will help IMG’s partners broaden their consumer base, deepen fan affinity, monetize the digital space and protect their valuable brands.
"We are thrilled to renew our agreement with IMG College and to continue to serve 22 of their premium partner schools," said Patty Hirsch, Vice President and General Manager of CBS Interactive Advanced Media. "Heading into football season, fans will have their favorite school's content at their fingertips, including live streaming games, scores, news, team merchandise, and more."
Viewers will have the ability to switch back and forth between the game simulcast and the All-22 camera angle, and will also have access to live team and player statistics, Twitter integration, interactive elements including polling and highlights and additional on-demand video.
CBS Interactive Advanced Media will develop, host and assist in the monetization of each school’s official athletic website across all digital platforms. The agreement also includes the rights to stream live audio and video products as well as auction, photo, DVD, memorabilia, advertising rights, and official online e-commerce stores for select schools.
The full list of IMG College partner schools included in the agreement is below:
Air Force
Auburn
Central Florida
Cincinnati
Connecticut
Georgia
Georgia Tech
Houston
Kentucky
Marshall
Michigan
Northern Illinois
Ohio
Pittsburgh
Southern Miss
St. John's
Tennessee
UAB
UTEP
Vanderbilt
Wake Forest
Western Kentucky
About CBS Interactive Advanced Media
CBS Interactive Advanced Media is a leader in the production, management and monetization of websites, streaming products, mobile services and e-commerce solutions for internal and external clients across key CBS verticals. CBS Interactive Advanced Media produces more than 150 premium official collegiate athletic sites and streams more than 20,000 live events each year. CBS Interactive Advanced Media is a division of CBS Interactive, the premier online content network for information and entertainment. With more than 280 million people visiting its properties each month, CBS Interactive is a top Web property globally.
Media Contact
Annie Rohrs, 646-472-3961 annie.rohrs@cbsinteractive.com