Jeff Fisher might think he has a choice as to who starts at quarterback when the Rams host the Seahawks on Sunday. But he really doesn't.

After perpetrating that debacle upon America on Monday night, Fisher had best reverse course. Against the 49ers, Fisher's Rams played something significantly less than professional football from an offensive standpoint. Was it rugby? Aussie rules? At the center of it all was Case Keenum doing a terrible impersonation an NFL starting quarterback.

If you are going to put an atrocity like that on film then you best do it with a young quarterback with a lot of upside, and not a caretaker journeyman like Keenum. This is not hyperbole. In real time, and then the next day on film, personnel execs around the league were astonished any offense could be that inept.

The business of football is very much a business and Rams owner Stan Kroenke might be a disaffected figure much of the time, but he isn't a complete rube. He's asked 90,000 people to come and see his makeshift team play the first regular season NFL game in Southern California for 22 years on Sunday, against the Super-Bowl contending Seahawks, no less, with their emasculating defense, and he's praying that they keep coming back. And Kroenke is enough of a businessman to know that they won't be showing up to watch what Keenum and this offense concocted against a far-less-vigilant 49ers defense on Monday night.

After Case Keenum's awful opening night, the Rams can't be any worse with Jared Goff. USATSI

This is crisis-mode stuff, people, and Fisher has to be aware enough to realize that the wind has changed direction in LA. I was among those applauding the Rams a week ago for making Goff an inactive for Week 1. But that was on the road and that was before Monday night happened. And it happened, and you can't convince people it didn't happen and it has become a massive outside factor that the Rams must account for now.

I've got news for you - Carson Wentz didn't become a better, more viable QB in Philly the moment that Teddy Bridgewater was lost for the season in Minnesota. That was an outside factor that had nothing to do with the real development of the rookie QB. But once the Eagles traded Sam Bradford to the Vikings, they reversed course and embraced the future as now and played Wentz despite him missing almost all of the preseason.

And now the Rams need to do the same thing. They might as well get steamrolled with the kid under center and start the clock ticking on his development now. At a time when Dak Prescott and Trevor Siemian and Wentz are starting games, trying to keep the first-overall pick on the bench behind Keenum is an argument no executive or coach will win with his owner or his fans.

Lose with the kid, and take your lumps now, and alter course from a week ago and hope it buys you an extension from your owner down the road.