SPORTSLINE USA RANKED #1 SPORTS SERVICE ON THE WEB
Start-Up Challenger Knocks Off ESPNet
FORT LAUDERDALE, Florida, -- November 6, 1995 -- SportsLine USA has been
ranked as the #1 sports service on the Web by Interactive Sports Wire. SportsLine USA received
an overall rating of 86 percent, a full eight percent in front of ESPNet.
The Interactive Sports Wire survey ranked the major sports sites in seven categories: fan
friendliness, fan capture, fan feedback, design, graphical intensity, depth of information and
hyperlinks. SportsLine USA scored 60 out of a possible 70 points (86%) with one 10 (depth of
information), three nines (fan capture, design, graphical intensity), two eights (fan friendliness, fan
feedback) and one seven (hyperlinks). SportsLine outscored or tied its main competition in every
"When we started SportsLine, we had one goal -- to provide sports fans with the nation's
most comprehensive online service devoted exclusively to sports information, entertainment and
merchandise," said SportsLine USA CEO Michael Levy. "This poll shows that our hard work is
paying off, not only for us, but for sports fans around the world."
Interactive Sports Wire pointed to SportsLine USA as a "user friendly service:
maintaining a welcoming attitude toward visitors, both members and non-members." The survey
also found that SportsLine "maintains superb coverage of all the major sports." Of particular
importance to Levy is Interactive Sports Wire's determination that "graphics exist only when the
visitor wants to see them...load times are quick..."
"Sports fans want their information fast," noted Levy. "We designed our service with
speed in mind. We don't want our users have to wait for graphically intense pages.
Simultaneously, however, we believe that we have been successful in designing a service that is
equally visually appealing."
SportsLine USA, Inc. is a Fort Lauderdale, Florida-based company, founded by
technology veteran Michael Levy in February 1994. Joe Namath and 1995 Major League Baseball
Hall of Fame inductee Mike Schmidt are SportsLine's spokespersons and advisors. Other advisors
include NBC broadcaster Bob Costas, IMG's Mark McCormack and international statesman Jack
Kemp. The Company's financial backers include the highly regarded Silicon Valley venture
capital firm Kleiner Perkins Caufield & Byers. The SportsLine service is available on the World
Wide Web through commercial online services or through direct Internet access at