Sports.com Links with the Royal and Ancient Golf Club
SportsLine.com Subsidiary Enters Strategic Promotional Alliance with the Royal and Ancient Golf Club
Fort Lauderdale, London and St Andrews, UK - (July 19, 2000) Sports.com Limited (http://sports.com), a subsidiary of SportsLine.com, Inc. (NASDAQ:SPLN), the leading global Internet sports media company, today announced its designation by the Championship Committee of the Royal and Ancient Golf Club as the Official Internet Sports Partner of The Open Championship (http://www.opengolf.com). This agreement earns Sports.com an "official partner" hat -trick with the three gems of British sports -Wimbledon, the Manchester United Football Club and now the Open. Sports.com is the leading mobile and fixed Internet provider of European sports content, community and commerce.|
As part of the agreement, content from the R & A's Internet coverage of The Open will complement Sports.com's own reporting and analysis of the Championships across Sports.com's Web sites in the United Kingdom, Germany, France, Italy and Spain. An additional benefit to those golf fans using the official site is the ability to link directly to Sports.com for up-to-the-minute details of other sports news.
Sports.com has provided fans with its own compelling golf coverage since October 1999 with news, tournament coverage and results, as well as player rankings, profiles, photos and a history of golf and required etiquette. This coverage will be further enriched by live content from the R & A.
"The Open is the most prestigious golf tournament in the world," said Tom Jessiman, Managing Director of Sports.com. "The sharing of content and audiences will significantly benefit both parties and increase the breadth and depth of our Internet golf communities."
"The R & A are pleased to announce Sports.com as the Official Internet Sports Partner of the Open Championship. The R & A see this as a valuable partnership for both the promotion and development of their Open Championship Web site www.opengolf.com," said Peter Dawson, Secretary of The Royal and Ancient Golf Club of St Andrews. "Our partnership with Sports.com, the leading European sports site, will provide tremendous benefits to golf fans around the globe."
Sports.com (http://www.sports.com) is the leading mobile and fixed Internet provider of European sports content, community and commerce. With the most comprehensive European coverage in English of football, rugby, Formula One, rally, cricket, boxing, tennis and golf as well as all sports in local languages in France, Germany, Italy and Spain, Sports.com is the most visited European sports site. Sports.com is the primary sports content provider in the United Kingdom for AOL, BT Internet, Netscape Online, The Financial Times' FT.com, in France for France Telecom's Voila and Wanadoo and for Les Echos, and in Italy for Virgilio. Sports.com is the official Internet partner of Manchester United (www.manutd.com) and the French National Olympic Team (www.franceolympique.com) and is the official sports partner of the Championships at Wimbledon (www.wimbledon.org) and The Open (www.opengolf.com).
About SportsLine.com, Inc.
SportsLine.com, Inc. is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. SportsLine.com, Inc.'s content includes more than one million pages of multimedia sports information, entertainment and merchandise. Founded in 1994 as SportsLine USA, Inc., the Company changed its name to SportsLine.com, Inc. in November 1999. Its flagship Internet sports service (cbs.sportsline.com) was renamed CBS SportsLine.com in March of 1997 as part of an exclusive promotional and content agreement with CBS. SportsLine.com, Inc. produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary, Sports.com Limited.
About The Royal and Ancient Golf Club of St Andrews
The Royal and Ancient Golf Club of St Andrews holds a unique position in the world game. Established in 1754 as a small private society, it has evolved through two and a half centuries as golf's leading authority.
Today the club has three distinct areas of responsibility: the administration of the Rules of Golf, the running of the Open Championship and other key events, and the operation of a private club with almost 2,400 members. In addition, the R & A takes the lead with in-depth studies into key areas such as the provision of more courses, greenkeeping and conservation.
The work of the R & A is carried out through a network of committees, which draw on expertise in every area of the game from within the club membership, and backed by a small professional Secretariat staff.
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