CBS Hands Off New Revenue Sharing Opportunities To Affiliates For Upcoming Football Season

Stations To Earn Bounty For Every Subscriber To Sign Up For CBS SportsLine Fantasy Football

Fort Lauderdale, Fla., August 3, 2005 - CBS and CBS have joined together to present new revenue sharing opportunities for CBS affiliates across the country through CBS SportsLine Fantasy Football, a subscription based product that allows users to create and manage their own fantasy football team or league.

CBS will offer a bounty to affiliates for every subscription purchased through their local website. In addition, there will be local sponsorship opportunities available, as well as co-branding and promotions with CBS, the unchallenged leader in the pay-to-play fantasy business and the only destination for serious fantasy sports players around the world.

CBS will also offer promotional support in the form of merchandise giveaways, free subscriptions and office pool leagues. In addition to items like T-shirts and a "Draft Kit" featuring a poster-sized draft board and color-coded stickers of all the players, CBS will provide affiliates with a customizable on-air spot to promote the CBS SportsLine Fantasy Football product, as well as co-branded e-mails that stations can send to viewers, agency contacts and clients on their e-mail distribution lists.

"CBS SportsLine Fantasy Football is a natural fit for our affiliates," said Peter Schruth, President, Affiliate Relations, CBS. "It's a great opportunity for our stations to align themselves with one of the hottest sports sites on the Internet, and generate increased revenues and web traffic in the process. This is a game that will resonate with the viewing public, and we think our affiliates will have a lot of fun and success incorporating it into their web and promotional campaigns."

"CBS has had great success in the fantasy sports market, and we think this affiliate revenue sharing program is a great example of the synergies that exist between our television and Internet properties," said Sean McManus, President, CBS Sports. "Professional football is one of the most popular sporting events on television, and our affiliates can use that to direct more traffic to their own websites, as well as CBS"

"The CBS SportsLine Fantasy Football affiliate revenue sharing program is another example of how the newly formed CBS Digital Media Group is having a positive effect on the television side of CBS," said Larry Kramer, President, CBS Digital Media. "This product is a fantastic way to bring CBS viewers into a new medium, and to use that medium to promote our sporting schedule and local programming. It's a wonderful cross promotional opportunity, and we think our stations will get great benefit from their participation."

CBS Television is comprised of the CBS Television Network - with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

About CBS

CBS is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS is a member of the Viacom family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit More information about Viacom and its businesses is available at
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For further information, contact:
CBS Inc. — Corporate Communications — (954) 489-4000