CBS Digital Media and CBS Sports Partner to Transform
Second Step for CBS Digital Media's Cable Bypass Model
Expansion of CBS SportsLine.com to Include Original Video, Fresh Talent, "Glogs", and more
New York, NY and Fort Lauderdale, FL, September 8, 2005 - CBS SportsLine.com, a leading Internet sports media organization and part of CBS Digital Media, today unveiled plans for a major expansion, combining assets with CBS Sports to elevate its service beyond traditional Internet content to become a multimedia digital sports network.
Beginning Friday, September 9th, the enhanced CBS SportsLine.com will become a 24-hour, seven-day a week extension of CBS Sports. Users will have the ability to access original video shot solely for CBS SportsLine.com as well as tap into the vast library of CBS Sports' award-winning coverage of the world of sports.
Highlights of the new CBS SportsLine.com include:
a newly-configured homepage including "The EyeBox," an on-page video player offering "build your own playlist" capability that will showcase free broadband video from CBS SportsLine.com and CBS Sports, allowing users to access a wealth of original video content;
the introduction of "Glogs", short for game logs, a new form of live sports coverage on the Internet that brings original color commentary to the live sports game experience;
addition of fresh talent and marquee columnists, including ESPN's Dream Job finalist Jason Horowitz and the San Francisco Chronicle's Ray Ratto;
a newly created network of stringers, covering the United States with nearly 100 different contributors offering the latest from the world of sports on a local level;
an exclusive sponsorship by Nike that kicks off CBS SportsLine.com's enhancements. Other sponsors on board include: BlackBerry, Visa, Volkswagen, Geico, Subway, CDW and UPS;
"The constant presence and worldwide reach of CBS SportsLine.com provides unique opportunities for CBS Sports to touch a new and dedicated audience with breaking news, extensive features and the broadest range of programming components," said Sean McManus, President, CBS Sports. "The talent and production team here will welcome the chance to showcase additional stories, introduce behind the scenes access and feature exclusive interviews created especially for CBS SportsLine.com."
"This expansion of CBS SportsLine.com is another key step in leveraging the incredible video assets that CBS produces on a daily basis," said Larry Kramer, President, CBS Digital Media. "Having applied the same model earlier this summer, CBSNews.com is growing quickly. In CBS SportsLine.com's case, we're talking about a destination site that is already atop the charts. I'm looking forward to working with Sean and his industry leading division as we extend CBS Sports into the world of 24-Hour Broadband."
"CBS SportsLine.com has a long history of innovation in creating dynamic content by combining technology with live game statistics, text-based content and photos," said Steve Snyder, General Manager, CBS SportsLine.com. "Adding live game logs, or Glogs, and significantly more original writing continues to build on our innovative content legacy. Moreover, alongside the launch of a home page video player on CBS SportsLine.com, we enter into an entirely new era in content development that will draw from the combined strengths of CBS Sports and CBS SportsLine.com. The end result will be the richest sports experience on the Internet, both for our loyal audience and for our advertising clients."
Key elements of the enhanced CBS SportsLine.com site include:Original Video Produced Exclusively for CBS SportsLine.com
Currently being produced in CBS Sports studios in New York, with a new studio to be built in Ft. Lauderdale, CBS SportsLine.com will immediately role out three new shows, incorporating video assets from CBS Sports. Introducing the new face of CBS SportsLine.com's original video, Jason Horowitz (of ESPN's "Dream Job" fame) will host "Visa NFL Highlights Show," "Subway Post Game Show" and the "SEC College Football Highlights Show, presented by Geico." For the NFL related programs, Jason will be joined by NFL.com's Pat Kirwan, a former NFL assistant coach and front office executive.
Additionally, CBS SportsLine.com will produce three original video segments centering on their hugely popular fantasy games. "Who's Hot, Who's Not," "Roster Trends Report" and "Start 'em and Sit 'em" will all feature various experts from the CBS SportsLine.com stable of fantasy sports writers.
CBS SportsLine.com will also feature original video programming shot exclusively for the service using CBS Sports talent. Currently, CBS SportsLine.com is showing CBS Sports video and commentary from tennis analyst Patrick McEnroe, breaking down the ongoing U.S. Open Championship. For the upcoming NFL season, the "NFL TODAY Hot Topic" will be available to users on Sunday mornings and will be hosted by the CBS Sports NFL TODAY cast, featuring Greg Gumbel, Dan Marino, Boomer Esiason and Shannon Sharpe.
Many of the original CBS SportsLine.com video shows will be available to users via podcast.
The Glog, which is short for a "game log," is the creation of a new form of sports coverage on the Internet. Glogs will provide original color commentary for CBS SportsLine.com's extensive live game audience. There will be Glog commentary for football, baseball, basketball and hockey games. CBS SportsLine.com is the first to bring this type of coverage to the Internet and it's aimed at the voracious audience of both sports fans and fantasy team owners.
New Columnists and Stringers
Adding to its existing stable of respected columnists, CBS SportsLine.com is adding a host of original written content to the site. Ray Ratto from the San Francisco Chronicle leads off the newest additions, followed by the creation of a new network of stringers that will allow for original reports on every team in professional and major college sports. Nearly 100 contributors strong, this stringer network will also bring a great deal of original video reporting to CBS SportsLine.com, allowing the site to offer a large volume of exciting and original video content reporting on the latest from the world of sports.
About CBS SportsLine.com
CBS SportsLine.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine.com is a member of the Viacom family and a part of CBS Digital Media. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com. More information about Viacom and its businesses is available at www.viacom.com.
For further information, please contact:
Dana McClintock - CBS Corporate Communications - (212) 975-1077
LeslieAnne Wade - CBS Sports Communications - (212) 975-5171
Alex Riethmiller - CBS SportsLine.com Communications - (954) 489-4000 Ext. 7535