2010 NCAA® MARCH MADNESS® ON DEMAND REACHES NEW TRAFFIC HEIGHTS
With over 11.7 million hours of live streaming video & audio recorded, total consumption grows 36%, shatters 2009 figures
Internet consumption of March Madness complements growth of CBS Sports television ratings
April 6, 2010 - FT. LAUDERDALE, FL: CBSSports.com, in partnership with CBS Sports and the NCAA, today released traffic statistics for NCAA March Madness on Demand (mmod.ncaa.com) through the conclusion of the NCAA Division I Men's Basketball Championship. In total, there were over 11.7 million hours of live streaming video and audio consumed, 36% growth vs. 2009 figures, by 8.3 million unique visitors to the NCAA March Madness on Demand video players. The growth of NCAA March Madness on Demand complements the CBS Sports television broadcast of the Tournament, which grew 5% vs. 2009. (CBS Sports' average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year's 6.3/13 in the metered markets)
575k unique visitors (+70% vs. 2009) watched the final game of the NCAA Tournament between Duke and Butler on the NCAA March Madness on Demand video player, consuming 368k hours (+72% vs. 2009) of action. This growth mirrors the ratings success for CBS Sports' television broadcast of Men's final which earned an average overnight household rating/share of 16.0/25, up 34% compared to last year's 11.9/19 (North Carolina-Michigan State) in the metered markets.
Additionally, the NCAA March Madness on Demand "Boss Button" was clicked 3.94 million times over the course of the NCAA Division I Men's Basketball Championship. The 2010 Boss Button was redesigned for the 2010 tournament by cartoonist Scott Adams, creator of the Dilbert comic.
Click here to view the 2010 Boss Button
2010 NCAA March Madness on Demand traffic figures through Monday, April 5
Over 11.7 million total hours of live streaming video and audio consumed
8.3 million unique visitors to the NCAA March Madness on Demand video players
575k unique visitors (+70%) consumed 368k hours (+72%) of action for the final game of the Men's Final Four® between Duke and Butler. (growth vs. 2009 final)
3.94 million clicks of the "Boss Button", 42% growth vs. the total clicks of the Boss Button for the entire 2009 tournament. (2.77 million)
"CBSSports.com is thrilled with the continued growth NCAA March Madness on Demand in 2010," said Jason Kint, Senior Vice President and General Manager, CBSSports.com. "The growth is especially gratifying this year as it complemented a ratings success for CBS Sports' broadcast of the Tournament."
"This year's growth of March Madness on Demand reflects the excitement on the court," said Greg Shaheen, NCAA senior vice president for basketball and business strategies. "NCAA Basketball fans want access to the Championship on more platforms and we're thrilled with the continued increase in MMOD's numbers."
NCAA March Madness on Demand is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men's Basketball Championship. MMOD shows live video all 63 games, from the first round of the tournament through the semifinal and final games of the Men's Final Four® making it the only major sporting event that is broadcast live and in its entirety for free on the Internet. In addition to live video, NCAA March Madness on Demand also provides live audio from the Westwood One radio broadcasts of the entire NCAA Division I Men's Basketball Championship.
In 2010, free access to NCAA March Madness on Demand was made possible by presenting sponsors and NCAA Corporate Champions AT&T, Capital One and Coca-Cola.
CBSSports.com is a unit of CBS Interactive, the best online content network for information and entertainment. With 200 million people visiting its properties each month, CBS Interactive is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO and Last.fm, span popular categories like technology, entertainment, sports, news and business.
More information about CBS and its businesses is available at www.cbscorporation.com.
Follow CBS Interactive on Twitter: www.twitter.com/cbsitweetsAbout the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Capital One and Coca-Cola-and the following elite companies as official Corporate Partners-Enterprise, The Hartford, Hershey's, LG, Lowe's, Planters, State Farm and UPS.
NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.