SUPERBOWL.COM Kicks Off with Top Analysts and Multimedia Features
NEW YORK and FORT LAUDERDALE (January 23, 2002) - New Orleans may be the location for Super Bowl XXXVI, but SUPERBOWL.COM is the official Web site for fans of America's biggest event.
Spearheaded by the most powerful lineup of analysts with Super Bowl experience, including Super Bowl XXVII MVP TROY AIKMAN, and Super Bowl XXI MVP PHIL SIMMS, SUPERBOWL.COM will take fans inside the events, the history, the locker room and press conferences with access found nowhere else on the Internet.
Fans will be able to vote exclusively on SUPERBOWL.COM in the fourth quarter for the Super Bowl's Most Valuable Player. Fans, along with a media panel, will select the MVP, who receives the Pete Rozelle Trophy and the official vehicle of Super Bowl, a Cadillac EXT.
SUPERBOWL.COM will also be home to numerous new multimedia elements, including a live online show produced by NFL Films featuring analysis of the game and behind-the-scenes Super Bowl atmosphere.
Aikman, now a Fox Sports announcer, and Simms, a CBS Sports announcer, will provide expert analysis of the teams, players, strategies and drama for SUPERBOWL.COM throughout Super Bowl week. Both have contributed analysis throughout the season on NFL.com.
In a unique collaboration, the NFL will work with both Fox Sports, which will broadcast Super Bowl XXXVI, and SportsLine.com, Inc. (NASDAQ:SPLN), the leading global Internet sports media company and publisher of CBS SportsLine.com. The NFL and Fox Sports will team for cross promotion on air and share some content on both SUPERBOWL.COM and FoxSports.com. For the second consecutive year, SUPERBOWL.COM is produced in partnership by SportsLine.com, which hosts and produces NFL.com year-round.
SUPERBOWL.COM is presented by Miller Lite, and is part of the NFL Internet Network, the most popular sports league property.
Other analysts contributing to the most complete Super Bowl coverage include MARV LEVY, the Pro Football Hall of Fame coach who led the Buffalo Bills to four consecutive Super Bowls. Levy now works for Fox Sports. More Super Bowl experience comes from BOOMER ESIASON, who led the Bengals to Super Bowl XXIII. Esiason will broadcast the Super Bowl for CBS Radio Sports. Also featured is GIL BRANDT, who built the Dallas Cowboys dynasty in the 1970s as the team's director of player personnel.
Editors from NFL INSIDER, the NFL's official magazine, including national editor VIC CARUCCI, who has covered more than 20 Super Bowls, will file daily stories that provide fans with the most in-depth coverage of the Super Bowl.
In addition to the most complete stories, SUPERBOWL.COM will feature new multimedia elements that include comprehensive online coverage from Emmy-award winning NFL Films.
NFL Films will produce SUPERBOWL.COM TV, a daily 30-minute live-streamed show. The show will feature highlights from press conferences, player interviews and other behind-the-scenes action.
The site will cover the pageantry and pop culture aspects of the Super Bowl with celebrity interviews, behind-the-scenes coverage of Super Bowl parties and special events. It will also have tie-ins with shows such as "Super Bowl Friday Night," a one-hour live entertainment show from New Orleans on CBS.
In addition, multimedia coverage will be provided of the NFL's community outreach programs, such as Rebuilding Together and the Youth Education Center Town.
Fans can also participate in the NFL's official post-season fantasy game where users can test their skill and compete for weekly prizes plus the chance at a grand prize.
SUPERBOWL.COM will also capture the excitement of Super Bowl Sunday. From pre-game analysis to live post-game press conferences, the site will give users unprecedented access to the year's biggest game. Users can log on during the game to participate in a live cyber chat with expert analysts, including Levy and Brandt, listen to foreign language audio streams and even hear what the PA and press box announcers are saying. SUPERBOWL.COM is the only place online where users can follow the action live, as it happens, with play-by-play and statistics in real-time through the Super Bowl GameCenter and the animated Super Bowl Live multimedia application.
SUPERBOWL.COM will feature numerous other new multimedia elements including:
· "Live at the Super Bowl", a daily streamed radio show 4-5:30 p.m. ET from New Orleans, hosted by Gil Brandt. Players, coaches and guests provide exciting analysis and color. The radio show will also feature player interviews from Super Bowl Media Day on Tuesday, Jan. 29. Fans may participate by emailing questions.
· Video clips from every Super Bowl will be presented on SUPERBOWL.COM.
· Live player and coach streamed press conferences.
· Exclusive video diaries from players participating in the Super Bowl that will enable fans to gain inside access to the week, provided by Players Inc.
In addition to Miller Lite and Cadillac, other sponsors include: Coke, Dell, Kraft, MGM, Intel, RCA and Sony.
SUPERBOWL.COM can be accessed directly at www.superbowl.com as well as through NFL.com, CBS SportsLine.com and AOL, Keyword: superbowl.com.
About SportsLine.com, Inc.
SportsLine.com, Inc. (NASDAQ:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce on a global basis. As the publisher of CBS SportsLine.com and the official Web sites of the NFL and the PGA TOUR, the Company serves as one of the most comprehensive sports information sources available, containing an unmatched breadth and depth of multimedia sports news, information, entertainment and merchandise. SportsLine.com also has strategic relationships with Major League Baseball and the NBA, and serves as a primary sports content provider for America Online. In 1999, the Company commenced operations in Europe through Sports.com Limited, Europe's leading Internet and mobile data provider of sports content.
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For further information, contact:
SportsLine.com Inc. — Corporate Communications — (954) 489-4000