Maxim.com and CBS SportsLine Form Strategic Content Partnership
FORT LAUDERDALE, FL, July 13, 2006 - Maxim.com, the world's foremost men's interest web property, has formed a strategic content-sharing partnership with CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media.
Maxim.com is part of the Dennis Digital network of young men's interactive brands and is the web site for Maxim magazine, the #1 best-selling men's lifestyle magazine in the country and the world.
The deal represents an intuitive cross-pollination of each site's respective strengths - the clever wit and beautiful women of Maxim.com with the breaking sports news, insight and analysis of CBS SportsLine (http://cbs.sportsline.com/).
Designed to deliver the young man's ideal web experience, CBS SportsLine is further bolstering Maxim.com's sports area (http://www.maxim.com/sports) with up-to-the-minute sports headlines and real-time scores for the site's millions of viewers. Links will bring users to the CBS SportsLine web site to get the full stories. In return, Maxim.com will provide CBS SportsLine with daily doses of its trademark entertainment and irreverent sports content for their "SPiN" section (http://www.sportsline.com/spin/maxim). Likewise, these links will bring users to the Maxim web site (http://www.maxim.com) to get the complete stories and view more in-depth content.
Dennis Digital president Todd Anderman says, "The combination of CBS SportsLine's news and analysis with Maxim.com's humor and entertainment is a natural fit for our respective audiences. This is a very synergistic partnership that will continue to enhance the user experience for visitors to both sites.
CBS SportsLine vice president, programming and executive producer Joe Ferreira added, "This relationship with Maxim.com ties directly into our goal of providing top quality sports news, commentary and entertainment to our target audience. This content is also a bolster to CBS SportsLine's humorous "SPiN" section, an area of our site that is really starting to take hold with sports fans."
About CBS SportsLine
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com.
About Dennis Digital
Dennis Digital is comprised of leading men's lifestyle websites Maxim.com, StuffMagazine.com, as well as the ultimate online guide to music Blender.com. These sites provide millions of users with exclusive editorial, video streams and more, updated on a daily basis. Maxim.com also offers RSS news feeds and MaximToGo.com distributes the brand's mobile content, with over five million units sold. Dennis Digital is the interactive division of Dennis Publishing, Inc., the media company that publishes the two most successful modern men's lifestyle magazines in America - Maxim (2.5 million rate base) and Stuff (1.3 million rate base) - along with general interest music magazine Blender (Advertising Age's Launch of the Year and Adweek's Hot List), and The Week, a distillation of the week's most important news and opinion from the US and international media (Advertising Age's A-List, Adweek's Hot List). Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.
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For further information, contact:
CBS SportsLine.com — Corporate Communications — (954) 489-4000 ext. 7535