FOR IMMEDIATE RELEASEFor information contact: Emmett Moore, Investor Relations (954) 351-2120
Fort Lauderdale, FL (January 9, 1998) - SportsLine USA, Inc. (NASDAQ: SPLN) today announced Web site traffic results for the fourth quarter ended December 31, 1997. During the quarter, page views grew 251% over the same quarter last year, averaging 2.8 million page views per day, compared to .8 million page views per day in the fourth quarter of 1996. This represented a 72% increase over the 1.7 million average daily page views experienced during the third quarter of 1997. During the month of December, traffic to the Company's Web sites increased 292% over the previous year to 89 million page views or 2.9 million per day.*
"SportsLine USA's traffic growth is a direct result of strong strategic relationships with distribution partners like CBS Sports, AOL, Microsoft and Netscape combined with the traditionally strong fourth quarter sports season," said Michael Levy, president and CEO of SportsLine USA, Inc. "Our distribution agreements should continue to support strong traffic levels in 1998, particularly with the CBS coverage we will receive during the Olympics in February and during the NCAA basketball tournament in March."
SportsLine USA, Inc. (NASDAQ: SPLN) is a leading Internet-based sports media company that provides branded, interactive information, programming and merchandise to sports enthusiasts worldwide. SportsLine USA publishes several sports Web sites including CBS SportsLine (cbs.sportsline.com), Soccernet (www.soccernet.com) and exclusive Web sites for sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. SportsLine USA's most heavily trafficked Web site, CBS SportsLine, features more than 200,000 pages of multimedia sports information, entertainment and merchandise covering all major collegiate and professional sports. SportsLine USA was founded in 1994, and its primary Web site was renamed CBS SportsLine in March of 1997 as part of an exclusive five-year promotional and content agreement with CBS Sports.
NOTICE: This press release contains forward-looking statements. The Company's actual results could differ materially from those set forth in the forward-looking statements. Certain factors that might cause such a difference include, among others, competitive pressures, the growth rate of the Internet, constantly changing technology, acceptance of SportsLine USA's services in the market place and the other risks detailed in the Company's Securities and Exchange Commission (the "SEC") filings. Such risk factors are listed in the company's prospectus dated November 13, 1997 as filed with the SEC.
* Page views of 14.5 and 8.8 million in the fourth quarter and December 1997, respectively, relate to SportsLine USA's cricket Web site, Cric Info (www.cricket.org) and were not included in SportsLine's I/PRO reports for those periods.