The REI Cyber Week Sale is here: Save up to 50% on Hoka, Marmot, North Face and more

REI is the go-to retailer for everything you do outdoors: camp, hike, run, bike, ski and just about anything else you can think of. The retailer offers only the best of the best and clothing. So when we saw these at REI on shoes, jackets, pants and all kinds of top-of-the-line gear, we had to spread the word.

During the retailer's Cyber Week Sale, REI members can get access to even more deals and save 20% on a full-price item of their choice by using the code CYBER23 at checkout. For a one-time payment of $30, you can get a lifetime membership that gets you access to these special deals along with 10% back on all eligible purchases any time of year.

Right now, you can get that signup fee back in the form of a $30 gift card toward your next purchase of $50 or more when you sign up for that lifetime membership.

Become an REI member

These REI Cyber Week deals are your chance to upgrade all your gear at Black Friday prices right now. It's also a prime opportunity to pick up some Christmas gifts for hikers and any other outdoorsy people you're shopping for this year.

Shop all REI Cyber Week deals

Best Black Friday shoe deals at REI's Cyber Week Sale

Hoka Challenger ATR 6 running shoes ($32 off)

If you've been putting off replacing your worn-out hiking boots or running shoes, now is your chance to make a serious upgrade at an unbeatable price. Between the Nike Black Friday sale and these Black Friday shoe deals at REI, you can get top-of-the-line footwear at the best prices.

That includes these Hoka trail running shoes. The Hoka Challenger ATR 6 features a breathable upper, impact-absorbing midsole and grippy rubber traction for a stable stride on any terrain. Get a pair at REI for just $108 (reduced from $140).

$108 at REI

Shop more great Black Friday shoe deals on REI:

Get 26% off top-rated hiking boots: Columbia Peakfreak II, $75 with code CYBER23 (reduced from $135)
Save 50% on supportive running shoes: Adidas Ultraboost Light, $95 (reduced from $190)
Get 24% off soft, flexible running shoes: Saucony Triumph 20, $121 (reduced from $160)
A pair of super responsive trail runners: Salomon Pulsar, $91 (reduced from $130)
Stylish walking shoes for over half off: Allbirds Tree Piper, $50 (reduced from $105)
Save up to 50% on waterproof, grippy hiking boots: Salomon X Ultra Pioneer, $84 with code CYBER23 (reduced from $150)
Get your new go-to hiking boots for under $100: Merrell Alverstone, $64 with code CYBER23 (reduced from $120)
A pair of heavy-duty snow boots for under $40: JBU Lizzy Boots, $31 with code CYBER23 (reduced from $79)

Best Black Friday fitness apparel deals

Prana Banajaara down jacket ($111)

No matter how you move, REI has some of the highest quality activewear on the market. Whether you need new yoga leggings, better hiking socks or a jacket to keep you warm this winter, you can save 24% or more on top brands right now.

That includes this Prana Banajaara down jacket. A quality winter jacket can make all the difference on your outdoor adventures this winter, whether that's skiing, snowboarding or just building snowmen in the front yard. The prana down jacket is up to the task.

Featuring 650-fill power down, cozy microfleece lining and a waist-draw cord system to keep wind out, this jacket is designed for serious winter weather. It's also water-repellant and comes with multiple pockets to stash your phone, wallet or an extra pair of gloves.

The high-quality winter jacket normally retails for $299, but it's on sale right now at REI for just $148. And REI members can use code CYBER23 at checkout to get an extra 25% off, bringing the price down to just $111.

$111 with code CYBER23

Shop more great Black Friday fitness apparel deals at REI:

Save 71% on soft, stretchy athletic pants: REI Co-op Active Pursuits Tech Knit Pants, $19 (reduced from $65)
An exercise dress with pockets: Vuori Topspin dress, $64 (reduced from $128)
A packable down jacket for 50% off: REI Co-op Magma 850 down hoodie, $125 (reduced from $249)
Get up to 60% off breathable running tights: Brooks Switch Hybrid tights, $49 with code CYBER23 (reduced from $130)
A pair of heavy-duty gloves built for mountaineers: Mountain Equipment Couloir gloves, $53 with code CYBER23 (reduced from $159)
Save up to 50% on an insulated jacket: Marmot Echo featherless insulated jacket, $99 with code CYBER23 (reduced from $175)
Get 30% off wide leg yoga pants: Beyond Yoga Spacedye Limitless pants, $70 (reduced from $99)
A 3-pack of comfy, brushed cotton socks: Stance Sensible socks, $20 (reduced from $33)
25% off a durable windbreaker: Outdoor research Aspire II Gore-Tex jacket, $169 (reduced from $225)

Best Black Friday sports and fitness gear deals

All-terrain jogging stroller: ($130 off)

REI has tons of cool gear from premium brands on sale. Our favorite Black Friday deal is this Thule Urban Glide 2 stroller which you can get for $520 (reduced from $650).

For new parents, juggling work and a growing family is already a lot. It's easy for running to fall by the wayside. With this all-terrain jogging stroller, you can still make time for your runs even with a newborn in tow.

$520 at REI

Shop more Black Friday sports and fitness gear deals at REI:

Get a 2-bike hitch rack for over half off: Yakima HoldUp Evo 2-bike hitch rack, $288 (reduced from $599)
Save 30% on a portable massager: Hyperice Hypersphere Go, $70 (reduced from $99)
A rugged 60-liter duffel for the gym or outdoors: Gregory supply duffel, $83 (reduced from $110)
Get premium bone conduction headphones for 31% off: Shokz OpenMove headphones, $55 (reduced from $80)
A heavy-duty sled for hauling gear (or sledding): ERA Pro Expedition sled, $35 (reduced from $70)
Save 40% on an electric bike: Co-op Cycles Generation e1.1 electric bike, $899 (reduced from $1,499)
Save 50% on a speed and cadence sensor for cyclists: Wahoo Fitness BlueSC, $30 (reduced from $60)
A handheld water bottle for runners: Nathan QuickSqueeze Lite, $21 (reduced from $30)

Best Black Friday camping and hiking deals

Alpine Mountain Gear Weekender tent ($56 off)

REI is an outdoorsy person's paradise, with all the best gear for camping, backpacking and weekend hikes you squeeze in on the weekends. Upgrade your overnight sleeping game with this roomy four-person tent from Alpine Mountain Gear.

The durable tent has just two poles for easy set-up and tear-down, and weighs in at just nine pounds. Since it sleeps four, the lightweight and simple tent is one of the best picks for backpacking trips with friends.

Right now, you can get the Alpine Mountain Gear Weekender tent for half price -- just $94 (reduced from $150).

REI members can use code CYBER23 at checkout to bring the price down even further to just $71.

$71 with code CYBER23

Shop more Black Friday camping and hiking deals at REI:

Save 25% on a pair of dog hiking boots: Ruffwear Grip Trex dog boots, $30 (reduced from $40)
A packable camping chair for up to half off: Big Agnes Big Six armchair, $139 with code CYBER23 (reduced from $250)
Get a 3-season sleeping bag for 30% off: Marmot Helium 15 sleeping bag, $301 (reduced from $429)
A lightweight sleeping pad for backpackers: Nemo Tensor, $100 (reduced from $200)
Get 40% off a 32-liter hiking backpack: REI Co-op Traverse 32 Pack, $84 (reduced from $139)
A comfy hydration vest for runners and hikes: Salomon Adv Skin 5 W Set hydration vest, $98 (reduced from $140)
A vacuum-insulated bottle for hot or cold beverages: Hydro Flask, $24 (reduced from $33)
Save 25% on a 4-person camping cook set: GSI Outdoors Pinnacle camper cook set, $119 (reduced from $160)

Looking for even more Black Friday deals? Fashion, beauty, sports fan gear, fitness equipment, furniture, appliances, mattresses, toys – no matter the category, we have your holiday shopping needs covered. Plus, we're sharing ways to help you make your dollar work harder during Cyber Week and beyond.