Can we share a secret? We've been thinking about buying gym-quality fitness equipment for our home, but have been holding off, knowing Amazon would offer unbelievable deals during its October Prime Big Deal Days 2023 sale. And we're glad we waited, because the deals are rolling in. First on our list: a high-quality treadmill like the Bowflex T10, which as it turns out, is 29% off during Amazon's October Prime Day.

$1,999 at Amazon

We're trying to stay calm, but seriously, these treadmill deals are so good -- and some of them don't even require a Prime membership.

Treadmills for home: Our favorite October Prime Day deals

The best treadmills on sale during the Prime Big Deal Days sale feature pre-programmed workouts that can make you feel like you're jogging in the Swiss Alps, with elaborate interfaces that help you maximize efficiency. There are top-rated budget treadmills available as well, including many you can use your own tablet with to play free YouTube videos, simulating the experience of a higher-end, connected exercise machine.

Get 29% off the Bowflex T10


The Bowflex T10 brings gym-quality equipment into your home. With a max speed of 12 mph and up to 15% incline, you could train for an ultra on this beast of a machine. Make that training even more immersive by following one of over 200 virtual courses on the built-in 10-inch HD monitor. Trek through mountain trails or jog through the streets of Rome without ever leaving your home gym. 

What we like about the Bowflex T10:

  • Connect your favorite streaming platforms like Netflix or Hulu to watch shows while you run.
  • Get the Jrny membership to access virtual courses, trainer-led workouts and personalized adaptive workout plans.
  • Adjust from -5% decline to 15% incline to customize the intensity of the workout.
  • Fold it in between workouts so it takes up less space.
$1,999 at Amazon

Save $875 on the Sole ST90


The Sole ST90 boasts a slat belt rather than the conventional continuous belt. This makes it more suitable for heavy usage while giving you better traction and improved impact reduction. You also have a surprising amount of versatility in how you use the Sole ST90. With a max speed of 12.5 mph and 15 levels of incline, you can use this machine for both tempo runs and hill training.

And if you're looking for conditioning or core strength, switch to "Free Mode" which disengages the motor and turns this into a manual treadmill, allowing you to propel the belt yourself and use eight of the 15 incline levels. Crank up the incline in Free Mode for the ultimate strength-building run or drop it to flat and build up as much speed as you can for optimal cardio conditioning.

Right now, you have a chance to get the premium treadmill while it's at its lowest price in the last 30 days. Normally listed at $3,700, the Sole ST90 is on sale on Amazon for just $2,825. 

What we like about the Sole ST90:

  • The slat belt offers better traction and a lower impact workout for your joints.
  • 12.5 mph max speed makes this a bit faster than most standard home gym treadmills.
  • 15 levels of incline prepare you for scaling steep ascents during your marathon.
  • The powerful AC motor can handle even the most intense training schedules.
  • "Free Mode" lets you use this as a manual treadmill.
$2,825 at Amazon

Prime members can save more than $150 on the Sunny Health & Fitness folding treadmill


Take a look at the Sunny Health & Fitness folding incline treadmill. Easy to store, this model has 15 incline levels, giving more resistance to your run (or walk) and adding variety to your training.

Regularly listed at $649, the 4.4-star rated treadmill is on sale for just $497 for Prime members only.

What we like about the Sunny Health & Fitness folding treadmill:

  • The foldable design is great for small spaces.
  • Includes a tablet shelf so you can watch your favorite shows or workout videos while you train.
  • The treadmill connects to the SunnyFit app to automatically log runs and access predesigned workouts and virtual courses.

Prime members can save $80 on the Urevo folding treadmill


Small and easily stored, Urevo's treadmill can be used under a desk, or with a handrail at higher speeds. Get some extra steps in during your meetings and calls or raise the railing to squeeze in a quick high-intensity run. And if you need to move it out of the way, fold it and roll it under a couch or into a closet. It's lightweight and has built-in transport wheels to make it easy to move around as needed. 

The 4.5-star rated folding treadmill is available to Amazon Prime members for just $250 (reduced from $330).

What we like about the Urevo folding treadmill

  • You can fold down the handrail to use this as an under-desk treadmill.
  • The convenient display lets you adjust your speed mid-run by turning a knob.
  • It has a quiet, brushless motor so you can get your steps in without disturbing others in the house.
  • It's lightweight and easy to move so you can store it when not in use. 
$250 at Amazon

Shop more October Prime Day 2023 treadmill deals on Amazon:

How to shop for an at-home treadmill

First and foremost, look for a treadmill that is durable. You'll be moving at high speeds and balancing your weight on the equivalent of a conveyor belt. It needs to hold up, quietly supporting you so the machine takes the shock, not your knees and joints. That means you want a treadmill with cushioning and shock absorption under the belt.

Measure your space. Most treadmills have an average footprint of 77 inches long by 35 inches wide. You'll want space around your treadmill so you can easily get on and off. Likewise, you'll need an easy-to-access socket to power up your treadmill.

Look for a machine with varied speeds and incline levels to accommodate all kinds of workouts, from walking to sprinting uphill.

Lastly, make sure your treadmill's interface is easy to navigate and to read. Don't forget, you'll be changing settings while running or walking at full speed so your treadmill's interface must be easy to navigate.

What is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is Amazon's early Black Friday sale in October. Some are calling the two-day event October Prime Day or Prime Day Part 2 because of the size and scope of the sale. In 2022, this October sale was called the Prime Early Access Sale.

When is Amazon Prime Big Deal Days 2023?

Amazon's Prime Big Deal Days launched Tuesday, Oct. 10 and Wednesday, Oct. 11, 2023. The sale starts at midnight Pacific time.

Do you need to be a Prime Member to shop Prime Big Deal Days deals?

While some of the best Amazon Prime Big Deal Days offers are Prime-exclusive or invite-only, there are also deals open to all shoppers. So even if you don't have an Amazon Prime membership, there will be deals available to you.

If you want to shop the best deals, though, you'll want to tap the button below and sign up for a 30-day free trial of Amazon Prime. Prime memberships costs $14.99 per month or $139 per year, and include access to Amazon Prime Video (Thursday Night Football) and a number of other great perks.

Start a free trial of Amazon Prime

What else is on sale during Prime Big Deal Days?

The second Prime Day event of 2023 kicks off the holiday shopping season with early deals on thousands of popular brands and essentials like massage gunstreadmillsrowing machinessmartwatchesgym headphonesbone conduction headphonesfree weights, home gym equipment, fitness apparel, shoes and more.

What other retailers are holding competing Big Deal Days or early Black Friday sales?

Amazon isn't the only retailer slashing prices this month. You can also find great deals on your favorite brands at other major retailers. Here are the top sale events we're watching in the coming week:

The best deals at Amazon's Prime Big Deal Days event

Best Prime Big Deal Days deals on sports tech

Best Prime Big Deal Days deals on home gym gear

Best Prime Big Deal Days deals on sports equipment

More Prime Big Deal Days coverage at CBS News