How long does October Prime Day 2023 last?

Amazon's massive Prime Big Deal Days 2023 sale ends soon. Don't miss your chance to save on sports and fitness gear.

By Meredith Gordon

Oct 11, 2023 at 5:52 pm ET • 4 min read

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Attention, Amazon Prime lovers (so, everyone?), today is the last day of Amazon Prime Big Deal Days. If you've been having post-Prime Day withdrawal (not a real ailment, but feels like it could be on Web M.D.) ever since Prime Day in July, Amazon Prime Big Deal Days is here to bridge the gap. Now through 11:59 p.m. tonight, Amazon is offering Black Friday-level deals weeks before Black Friday actually kicks off and the holiday deals begin.

These Prime Day deals end at midnight tonight on the West Coast (or 3:00 a.m. EST) which means most of these Prime exclusive and invite-only deals will expire in a matter of hours. So sign up for a trial membership and start shopping!

See all Prime Day deals

What days are Amazon's Prime Big Deal Days?

This year's October Prime Day sale is happening on Oct. 10 and Oct. 11.

How long is Amazon's October Prime Day 2023 sale?

The two-day Amazon Prime Big Deal Days sale started at midnight PT on Oct. 10. It ends at 11:59 p.m. PST (2:59 a.m. EST) on Oct. 11.

What is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is Amazon's early Black Friday sale in October. Some are calling the two-day event October Prime Day or Prime Day Part 2 because of the size and scope of the sale. In 2022, this October sale was called the Prime Early Access Sale.

What to expect from Amazon Prime Big Deal Days

The short answer: huge savings. All shoppers can find amazing deals on top-tier fitness gear and tech like massage guns, treadmills, rowing machines, smartwatches, gym headphones, bone conduction headphones, free weights, home gym equipment, fitness apparel, shoes and more. Even top brands are on deep discount during the sale, like the Apple Watch 8 (a CBS Sports reader favorite), Bowflex SelectTech adjustable weights and Schwinn IC4 at-home bike.

Do you need to be a Prime Member to shop Prime Big Deal Days deals?

While some of the best Amazon Prime Big Deal Days offers are Prime-exclusive or invite-only, there will also be tons of deals that are open to all shoppers. So even if you don't have an Amazon Prime membership, there will be deals available to you.

If you want to shop the best deals, though, you'll want to tap the button below and sign up for a 30-day free trial of Amazon Prime. Prime memberships costs $14.99 per month or $139 per year, and include access to Amazon Prime Video (Thursday Night Football) and a number of other great perks.

Start a free trial of Amazon Prime

What else is on sale during Prime Big Deal Days?

The second Prime Day event of 2023 will kick off the holiday shopping season with early deals on thousands of popular brands and essentials like massage guns, treadmills, rowing machines, smartwatches, gym headphones, bone conduction headphones, free weights, home gym equipment, fitness apparel, shoes and more.

What other retailers are holding competing Big Deal Days or early Black Friday sales?

Amazon isn't the only retailer slashing prices this month. You can also find great deals on your favorite brands at other major retailers. Here are the top sale events we're watching in the coming week:

Best Buy's 48-Hour Flash Sale is happening on October 10 and October 11, the same days as Amazon's Prime Big Deal Days.
Walmart's Holiday Kickoff sale will run from October 9 through October 12.
Nike's Ultimate sale is running from October 8 through October 15.