The day everyone has been waiting for has finally arrived. Thursday, Lonzo Ball and Big Baller Brand released Ball's first signature sneaker, the ZO2.
While a lot of people were probably preparing for another Twitter dot com roast session reminiscent of the Steph Curry shoe release, it turns out at the shoes themselves are actually pretty solid.
The thing is...
They cost $495. No, seriously. And that's if you're not a size 14 or 15. If that's the case, it'll run you $695.
Oh, and that's only for the cheap version. There's also a $995 (!!!) version that comes autographed by Ball and with LED lights. Via SLAM:
BBB is aiming for Lonzo's signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag.
There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995.
But wait, there's more. If you're interested in BBB-themed sandals, it'll cost you a pretty penny. The ZO2 signature slides by Lonzo Ball is on sale for $220.
And if you read the fine letter on the BBB website, you'll notice the following:
Pre-Order available only for a limited time. No refunds or exchanges. Shipping by November 24, 2017.
God bless anyone with the money to drop five bills on a pair of shoes. It's going to be extremely interesting to see how many of these they sell.