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Justify is the odds-on favorite to take this Saturday's Kentucky Derby, so it's no surprise he's also the most talked-about horse on social media according to a study by Sprinklr, racking up 6,500 mentions on Twitter in the last week alone.
Behind this year's consensus favorite, who would break a 135-year-old curse by winning out of Post 7, there's hardly any correlation between a horse's Derby odds and his popularity on Twitter. (Here is where all the long-shot horses reading this rejoice.)
From April 25-May 2, in fact, Sprinklr's analysis revealed that more people were tweeting about Audible (13-to-1 odds) than any other Kentucky Derby contender. That may have resulted at least in part from Audible's victory at the Florida Derby in late March.
As of May 3, here's a look at how often people have tweeted about the five most popular horses in a week's time:
Justify (7-2): 6,500
Bolt d'Oro (17-2): 5,400
Enticed (25-1): 5,100
Vino Rosso (12-1): 4,200
My Boy Jack (18-1): 3,800
The least popular? That would be Post 20 long shot Combatant (66-1), who's been mentioned just 640 times in a week. Not far ahead, however, is Magnum Moon (15-2), who's drawn an average of just 1,700 mentions over seven days.
