After months of speculation, and reports that major shoe companies were not interested in working with LaVar Ball, Big Baller Brand has finally released Lonzo's first signature sneaker, the ZO2. 

As expected, there was a roast session on social media following the release, but not over the look of the shoe, which looked a lot like the Kobe's. No, people went in because of the price point, with the most basic sneaker starting at $495, and with a special edition selling at a cool $995. 

Folks on social media weren't the only ones upset over the price of the shoes however, as one of the biggest ballers the NBA has ever seen, Shaquille O'Neal, joined in on the criticism, saying, "real big baller brands don't overcharge kids for shoes."

Shaq is certainly not all talk, as he has historically kept the prices low on his shoes, which has helped sell over 120 million pairs. Via FootWear News:

On the retail giant's website, his Shaq sneakers are sold for as low as $12.70, and his Reebok Shaq Attaq line is listed at $67.99.

O'Neal has been a leader in aligning his name with low-cost footwear manufacturers since his partnership with Payless ShoeSource in 2004. At the time, his Dunkman athletic sneakers were sold for under $40.

But as we've seen over the recent months, no amount of criticism -- even from Hall of Famers like Shaq -- is going to change LaVar Ball's mind.