The Big 12 issued a public reprimand of West Virginia coach Bob Huggins on Thursday for critical comments of officiating made following his team's loss to Kansas on Saturday night.

"There are proper channels within the Conference structure to handle officiating concerns," Big 12 commissioner Bob Bowlsby said in a statement. "Coach Huggins' public comments are contrary to the Conference's Sportsmanship standards."

Huggins garnered two quick technical fouls after getting heated about a no-call following a shot down low made by one of his players, and was promptly ejected. The sequence came when the game was all but out of reach, and he put on quite a show to make sure he got his money's worth.

Huggins' anger spilled over from the court to the postgame press conference, and he didn't mince words when discussing what frustrated him and led to his eventual ejection.

"I've been doing this 40 years," he said. "I don't think I've ever been in a game where we shot two free throws. I don't think I've ever been in a game where the disparity was 35-2. I've never been in a game like that."

Huggins also went on to call out the officials and questioned why players, but not officials, have to answer for their in-game decisions.

"Officials want to be part of the game, but they don't want to be the part to the game that has to answer. Why aren't they in here, answering your questions?" Huggins asked.

In the wake of the conference's reprimand on Thursday, Huggins told the Charleston Gazette-Mail, "I'm not going to say anything from now on."