Some lucky fans who attended the San Antonio Spurs' game against the New Orleans Pelicans on Sunday will not only get to witness Tim Duncan's jersey retirement ceremony postgame, but also go home with limited edition "Slam Duncan O's" cereal from HEB.

Little baskets of the cereal dropped from the ceiling during the second quarter:

This is what they look like:

People were apparently quite excited upon seeing a commercial for them:

I don't blame the fans for going nuts. I would love to proudly display Tim Duncan cereal in my home. As an active player, he rarely did any endorsements, so this is pretty special.