Alliance of American Football strikes multi-year uniform, apparel deal with Starter
Famous for its pro-licensed throwback jackets, Starter will provide jerseys for all eight AAF teams
When the Alliance of American Football debuts in February 2019, its uniforms and apparel will be provided by Starter as part of a multi-year deal with G-III by Carl Banks.
Famous for their officially licensed NFL, NBA, MLB and NHL throwback jackets, Starter once manufactured sideline apparel and game-day jerseys for NFL coaches and select NBA teams in the 1980s and 1990s. Through a partnership with the sports branch of G-III Apparel, the name behind brands like GUESS, Calvin Klein and Tommy Hilfiger, Starter will return to the football by supplying apparel, including jerseys, for all eight inaugural AAF teams.
"We're proud to bring Starter, an iconic brand with over 35 years of rich sports heritage, back to the football field," said Charlie Ebersol, co-founder of AAF. "A pioneer in the space, they were one of the first brands to be on the field and a must-have item for die-hard sports fans across the country. Starter has long been associated with your favorite sports teams, whether through the classic Starter Jacket or throwback uniforms ... We look forward to taking our first snap with the instantly recognizable Starter logo emblazoned on our jerseys as well as on our sidelines."
Announced by Ebersol in March alongside ex-NFL executive Bill Polian and former NFL players like Jared Allen and Justin Tuck, the AAF will kick off its inaugural season on Feb. 9, 2019 with eight teams. Those teams are located in Atlanta, Birmingham, Memphis, Orlando, Phoenix, Salt Lake, San Antonio and San Diego; and their coaches include former NFL and college football figures like Steve Spurrier, Brad Childress, Mike Singletary, Mike Martz and Michael Vick.
CBS will air the first AAF game, and the network will also carry the Alliance of American Football's championship game on the final weekend of April 2019. One regular-season Alliance game will air exclusively on CBS Sports Network each week during the inaugural season.
Pick Six Newsletter
Get the day's big stories + fun stuff you love like mock drafts, picks and power rankings.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
Stafford was off to an excellent start in 2019 before getting injured
New York has several young and talented former top draft picks poised to break out
The Panthers were wrong to put Cam on the field to open 2019, according to Tolbert
Rapp achieved the feat by biking, running, and swimming
This comes after a suggestion he could simply sit out this season
SportsLine's advanced computer model simulated the entire 2020 NFL season 10,000 times.
Here's the perfect way to keep track of all your schedule leaks and updates in one place
CBS Sports is bringing you live updates and analysis as the 2020 NFL Draft wraps up on Saturday
Live scores, highlights and updates from the Jaguars vs. Colts football game