The NFL is very excited about the future of its International Series, prepping for a Monday fiesta between the Raiders and Texans in Mexico City. But the league also appears willing to adjust certain circumstances of the games in order to maximize their effectiveness.

To wit: Adam Schefter of ESPN reports the league is considering getting rid of the 9:30 a.m. ET kickoff time for its London games.

The premise of the consideration is the league wants to improve ratings and believes that opening up a morning window for viewing football may have helped make the league vulnerable to over-saturation with viewers.

It's not a crazy concept. There are games on Thursday, Sunday and Monday every week, with Sunday featuring three windows for watching football. Adding in an early game stretches out viewership even further, with the morning game bleeding right into the 1 p.m. ET kickoff for the first slate of games.

Also an issue: those London games kick off at 6:30 a.m. Pacific Time, which means West Coast NFL fans are drinking coffee either really early or really late in order to watch their team play.

The move the NFL would make, according to Schefter, is to switch the London games to 1 p.m. ET and just make it part of the usual slate of games. It wouldn't have the same cache as the standalone game, but at this point we've had enough London games where the novelty has worn off.

Playing football in a different country is a very cool thing, but after three-straight weeks of seeing London football kick off at breakfast it does start to be less appealing.

There's always the option to do these games at different times, too. The NFL is wise to remain flexible with these start times and responding to viewers and fans in a fashion that fits the trend of people who want to watch football.