Baylor is trying to ignore the fact that it owns the program's highest-ever ranking and best start.
The No. 4 Bears can improve to 15-0 when they try to hand Texas Tech its first home loss Saturday.
Baylor's 14-game win streak to start the season is the longest run of any kind in school history. The Bears are one of four unbeaten teams, along with No. 1 Syracuse, seventh-ranked Missouri and No. 19 Murray State.
"I make sure, being the captain of the team, that we don't pay attention to that," senior Quincy Acy said of being ranked fourth. "It's good to have it, but we want more. ... Just make sure that we don't pay attention to that, and we go out every night and play like we have something to lose."
The Bears have not played since their Big 12 opener, a 61-52 home victory over Texas A&M on Monday. Perry Jones had 14 points and 12 boards for his first double-double.
Baylor never trailed in building a 13-point halftime lead. The Bears finished with a 30-23 rebounding edge and overcame 16 turnovers.
"We have to get better taking care of the basketball," coach Scott Drew said. "We rebounded better but the most important thing is that any win in conference is a good win and we are pleased to get off to a 1-0 start."
Baylor is averaging 15.1 turnovers to rank ahead of only Texas Tech (7-6, 0-1) in the Big 12. The Red Raiders are at 17.1 per game.
Poor shooting, however, was the main reason for Texas Tech's 67-59 loss at Oklahoma State on Wednesday. The Red Raiders finished at a season-low 39.6 percent.
"I see too much confidence when we make a shot and not enough confidence when we miss one," coach Billy Gillispie said. "That's a sign of mental toughness and that's something that has to be developed. You can't only play when things are going well for you."
Gillispie went 6-0 against Baylor in his previous stint in the Big 12 with Texas A&M from 2004-07.
Big 12 home teams are 78-4 this season, with Texas Tech going 6-0. The Bears went 2-6 in conference road games a season ago, although one of the victories was a 71-59 win over the Red Raiders on Jan. 8.
The atmosphere in Lubbock will be a change for Baylor newcomers Quincy Miller and Pierre Jackson after both had rough Big 12 debuts Monday. Miller made five of 13 shots for 11 points and eight boards and Jackson had a season-high seven turnovers and four points.
"Today was definitely an experience and the atmosphere was very live," Miller said. "The game was very physical and I think that will help me be a bit more mentally prepared for the next game."
Baylor's win at Texas Tech last season was its third straight in the series. The Red Raiders ended that run with a 78-69 win in Waco on Feb. 19 as Robert Lewandowski had 12 points and 11 rebounds.