The Amp Cell comes in four different colors, including these three and a silver option. (Shane Bacon)

Golf is a sport with ever-changing tools. There are drivers, putters, balls, towels, bags, socks, grips and everything in between. Here at Eye on Golf, we're reviewing the latest in golf equipment each week in hopes our words will help you make a better decision about what's best for you. This week, we look at the Cobra AMP Cell driver. 

Ideal handicap: All handicaps

There are plenty of ways to make a splash with a new golf club. You can hint at an announcement like one golf companies tend to do, or send the new product out to a big group of media members, or simply let your new golf club do the talking.

Cobra-Puma Golf has come out with a campaign that simply says, "Golf Made Easy," and their new Amp Cell driver could be just that.

Let's be honest for a moment; how many times have you actually changed the settings of your adjustable driver? Once? Twice? Never? That is the biggest hangup with this adjustable driver craze. People want the adjustability of a golf club but they don't use, or don't know how to use, that technology. 

The Amp Cell changes that. 

The idea behind the driver that releases in early February of next year is that you're getting six drivers in one. What does that mean? Well, it's simple; the driver can change lofts (Yes, lofts). 

When I got my hands on the Amp Cell for the first time I noticed the simple little window on the golf club that had the loft. No big bars that you need to change or screws that need turning to get the weight dialed in, just the ability to unscrew the shaft from the clubhead, turn it, and voila, a different loft.

What does this mean for the average golfer? Well, a lot of things. Puma-Cobra did studies on how often golfers play the wrong loft with their driver and the numbers were astonishing; people are usually hitting with an incorrect loft. Also, golf course conditions change and your swing can change day to day. Maybe you're hitting it lower on Saturday than you were on Sunday and you can simply click that bad boy to a 10.5 and now you're getting the most out of your clubhead. Simple, simple, simple.

The adjustments for the Amp Cell allow the driver to be 8.5 degrees, 9.5, 9.5 draw, 10.5, 10.5 draw and 11.5, all with a simple click. The way they've figured out how to do this is with what they're calling the MyFly and SmartPad technology (And while I won't get into semantics, it's spectacularly simple how they made this work). 

Now, the technology behind the driver is smart, and simple, but we should probably talk about the looks. Yes, that is the Amp Cell above, and yes, those are three of the four color options for the upcoming driver (silver, Barbados red, vibrant orange and directoire blue). The colors really pop and make the driver your own, and I'll be honest, look better in person than in pictures. If adding color to your driver was the thing to do in 2012, Cobra trumped all. 

As for performance, the driver was rock-solid. I got a chance to hit the Amp Cell on the range and during a round of golf and really enjoyed tinkering with the MyFly technology. My driver was orange for the round, but if I had to pick, I'd probably go directoire blue. It was long, forgiving and definitely something that will make it in my bag when the time comes.

This new stuff is incredible, and it will be as good for your golf game as for conversation starters on the driving range. 

Suggested retail - $375