Twitter is entering the streaming game and will begin offering college football contests as soon as Thursday.
According to the Mountain West Conference, Twitter will broadcast the Utah State-Weber State game via free live stream on Thursday. It will be one of two games streamed by the social media service this week as Abilene Christian-Air Force will also be offered on Saturday.
Though Facebook is still seen as the king of social media, Twitter has become the destination of choice for fans to share immediate reactions during live events, both sporting and otherwise.
It is for this reason that Twitter is now signing deals to stream live sports directly via over-the-top broadcasts. Twitter will stream a package of 10 NFL games this fall on Thursdays as well as one MLB and NHL game per week during those respective sports' regular seasons.
Utah State-Weber State will be simulcast via the Mountain West Network online. The Twitter broadcast will be free for all users and does not require a subscription.