"Working with my hands is a big deal for me," Madison Bumgarner says. "Because I can't stand having — you know — sissy hands, soft hands." As ace of the San Francisco Giants, he's got no time for blisters or splinters (from swinging the bat — duh!). So he also swings an ax, which we kind of knew about him already.
And so begins the manliest of TV commercials for Carhartt, which has made MadBum a spokesperson for its clothing line. The gist: People like Bumgarner attack work like it's a workout. Here, buy our overalls. Just kidding. Earnestly, he is the perfect pitch man for Carhartt. He's from North Carolina, he grew up in a log cabin, he lives on a ranch during non-baseball months. He doesn't hug trees, he chops 'em down!
![Mad Bum Tree](https://sports.cbsimg.net/images/visual/whatshot/264madbumtree.jpg)
What's said in the middle of the commercial is forgettable, because all one can do is focus on Bumgarner chopping down this tree (his own?) like he's a direct descendent of the Great Lumberjack Pharaoh. Chop, chop, chop until ... down goes the tree! And Bumgarner turns and walks away like a boss. What's he going to do with the lumber? Make his own bats? They don't say. It doesn't matter. The commercial's over.
One issue: It's a bit surprising they actually left "sissy hands" in there. "Sissy" probably is something that shouldn't be said in a TV ad where people can hear. Women can be lumberjacks, too, ya know? Lumberjills, and that's OK. Whatever — the intended demographic won't care. Aside from that, I cannot tell a lie: The commercial gave me chills, even shpilkes.
And MadBum's legend grows, even as a disabler of forestry. Here's another ad with MadBum. It's also effective:
And here's more lumberjacking: