Legendary KISS member Gene Simmons is making an effort to trademark the  hand gesture so closely associated with rock n' rollers over the last couple of decades. There's only one problem: The same -- or at least a similar -- hand gesture has been used by others for much longer than the existence of the Hall of Fame band, including by the Texas Longhorns

Texas president Greg Fenves was quick to point this out Thursday on Twitter. A tweet isn't officially filing legal action against Simmons' efforts to trademark the gesture, but it's going to be enough to fire up Longhorns fans on the issue. 

Who has the better claim to the Hook 'em Horns gesture, Gene Simmons or the, um, Longhorns? Getty Images