Beware, Texas Tech players: that cute girl on Facebook or Twitter that just added you as a friend might not be a cute girl at all. It might be your position coach.
Or a Sexbot, but that's another story.
Speaking to former NFL linebacker A.J. Hawk on his podcast, "The HawkCast," Texas Tech coach Kliff Kingsbury said the Red Raiders coaching staff sets up fake social media accounts using "cute girls" as avatars to spy on their players.
"We have fake accounts with cute girls that they add right now so we can see what's going on, who's tweeting what. Those are heavily monitored, for sure," Kingsbury said.
When asked if he thought players knew about the monitoring tactics, Kingsbury said "I think they do, but they can't resist that. Friend requests from cute girls are an automatic follow."
However, Kingsbury added that the goal of this monitoring isn't to "catfish" any of the players.
This type of thing isn't uncommon in the football world, even if it's a little strange. Coaching staffs will go full incognito to watch how players present themselves on social media.
If I was a coach I would 100% have staff do this but no way in hell would I freely admit it. https://t.co/3jVnukrn1T— Bud Elliott (@TomahawkNation) August 26, 2016
Heard of NFL teams using similar tactics in draft prep. https://t.co/iJmtILR6fz— Albert Breer (@AlbertBreer) August 26, 2016
Still, it's interesting to see a coach actually admit to doing this.
All of this plays into a larger point about players and their online persona, though. Some coaches ban players from Twitter during the season. Others, like Kingsbury, want their players to be able to express themselves, but will make slip-ups a learning experience for the whole team.
It just goes to show, you never know who's watching.