Many college football fans -- those of a certain houndstooth-centric persuasion first and foremost -- are already plenty familiar with Bear Bryant's commercial for the South Central Bell phone company, thanks to the magic of YouTube.
But as CBSSports.com's Tony Barnhart points out, if you've never watched it, Mother's Day is a good time -- the best time -- to take 30 seconds and hear the legendary Alabama coach ask you to call your "mama," because "I sure wish I could call mine."
Watch:
