LeBron James partners with Walmart to feed hungry, provide for families at I Promise School
The Lakers star has announced a team-up with the Fight Hunger Spark Change program
Less than a week after LeBron James is helping the hungry across the nation.to promote physical activity for students at his I Promise School in Akron, Ohio,
The Los Angeles Lakers star is featured as a leading spokesperson for Walmart's Fight Hunger Spark Change campaign, which raises money for the Feeding America nonprofit through the purchase of participating Walmart products. Every participating purchase helps secure someone a meal through Feeding America food banks, per the initiative.
"What we hope to accomplish together with LeBron is to magnify each other's efforts," Walmart CEO Doug McMillon said alongside James in a video unveiling the partnership. "We would love to help this model that he's creating lead to a situation where it could help even more people."
So not only is James lending his voice to the campaign, but Walmart is giving back to LeBron's school, stocking a pantry at I Promise with food, toiletries, clothing and other necessities -- all of which are available to the school's students and their families, as Cleveland.com reported.
"It's an honor and a privilege for me in my community and what I'm doing here to partner with such a heavy hitter in Walmart," James said in the promotional video.
More than 975,000 meals have been secured through the Fight Hunger Spark Change program thus far, according to Walmart, with more than $74 million in donations to Feeding America flowing through the campaign since 2014.
CBS Sports HQ Daily Newsletter
Get the best highlights and stories - yeah, just the good stuff handpicked by our team to start your day.
Thanks for signing up!
Keep an eye on your inbox for the latest sports news.
There was an error processing your subscription.
The Raptors are in desperate need of a win to avoid going down 3-0 in the series
Nick Nurse said before Game 3 that he's planning on making a change to the starting lineup
Boston, meanwhile, is reportedly still committed to bringing Irving back
The Warriors are one win away from their fifth straight trip to the NBA Finals
SportsLine's advanced computer model simulated Sunday's Bucks vs. Raptors game 10,000 time...
The good news is Langdon also inherits the No. 1 overall pick, which is sure to be Zion Wi...