LaVar Ball made headlines when he said that his shoe deal with Big Baller Brand should be worth $1 billion. However, after he struck out with Nike, Adidas and Under Armour, the BBB was forced to go back to the drawing board and release their own shoe without an affiliation. 

Now that the shoe is out and Lonzo Ball is projected to be a top-3 pick, LaVar Ball is putting his shoe deal back out on the table. He says that now if any major companies want to talk to him, it will have to be for $3 billion.

"Now you know ... if they want to talk to me now, it just went up to $3 billion. Triple Bs -- billion, billion, billion," he said, adding: "That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell."

A source confirmed to ESPN's Darren Rovell that Ball's asking price with the big shoe companies was indeed $1 billion."


This is a really strange move on the part of Ball, whose shoes were massively overpriced at $495, but he's sticking to his guns on Big Baller Brand reaching a level beyond that of his competitors. However, this is all banking on his son becoming a generational talent beyond the average prospect. That's a lot of pressure on someone not even old enough to legally drink.

LaVar Ball is also going to struggle to make much ground with his comments that Big Baller Brand is not a company meant to appeal to women.