Idris Elba stars in this ad for Booking.com, which more or less amounts to a lot of Idris Elba being himself and trying to find the perfect trip for travelers.
Super Bowl 2022 commercials: LeBron James, Peyton Manning and a host of Hollywood stars make appearances
E-Trade's talking baby was back, and Barbie and He-Man got into the fray as well
Super Bowl LVI was a dramatic one, with the Los Angeles Rams scoring a late touchdown to break the hearts of the Cincinnati Bengals and earn a 23-20 victory for their second Super Bowl title in franchise history. The Super Bowl itself, of course, was not the only entertainment to be had. Commercials, as always, were a crucial component of the broadcast.
This year's commercials featured major star power, with those making appearances during the game including NBA star LeBron James, celebrity chef Guy Fieri; actors Idris Elba, Paul Rudd, Seth Rogen, Lindsay Lohan, Zendaya, Jason Sudeikis and Matthew McConaughey; musician Kenny G; ex-NFL players Peyton Manning, Eli Manning and Jerome Bettis; and late-night host Trevor Noah.
The price to advertise to those stars was as big as the game. According to NBC Sports, 30-second ads are sold for roughly $6.5 million, which would make them the most expensive in Super Bowl history.
Follow CBS Sports' live updates and reactions on the commercials right here.
Dr. Evil is back, and this time Austin Powers isn't in the picture to stop his plans to take over the world. But first, he has to save it?
Enjoy the return of Dr. Evil and company for General Motors.
You'll feel this one if you've ever gotten your hand stuck in a Pringles can trying to get the last one.
Anyone who's had that happen knows it's bad enough when your hand gets stuck for a few minutes. Imagine getting your hand stuck forever?
Lots of star power in Planet Fitness' commercial. Lindsay Lohan stars in a commercial that also features Danny Trejo, William Shatner, and Dennis Rodman.
It's remarkable to think that in the grand scheme of things, it wasn't long ago that LeBron James was "just a kid from Akron" making his way into the NBA. A lot has changed, and James has grown from a boy to a man. And his current and younger self meet in this ad for Crypto.com.
Imagine some of the best players in the game, past and present. Now, imagine if they came out of your television and they were all really small.
Lamar Jackson, Michael Strahan, Christian McCaffrey, Ray Lewis, Davante Adams, and many more in this new NFL spot:
Toyota is keeping up with the Joneses in this ad for the new 2022 Toyota Tundra. Interesting note here is that Tom Jones, one of the patriarchs of the Jones family itself, does the music for this commercial.
Don't let your parents see this one: A bunch of underage kids partying and drinking Liquid Death.
Relax - It's only water!
Larry David stars in a new commercial for FTX, which has just about everything through time: Well, except the "Curb your Enthusiasm" theme and David's imagination for technological progress.
Barbie is on the hunt for the best mortgage rate for her dream house in this Rocket Mortgage ad starring Anna Kendrick. In the throwback ad to a 1980s toy commercial, Barbie and her friends -- including Ken and Skipper star -- are looking for a great home, even if its a fixer-upper -- like the Castle Greyskull. Shout-out to He-Man and Skeletor for their cameos.
While Uber Eats is well known for bringing snacks and meals at all times of day, they're expanding to do other kinds of deliveries -- and not all of them are edible. Jennifer Coolidge -- of American Pie fame, Trevor Noah of "The Daily Show" (stream on Paramount+) and Gwyneth Paltrow -- taking a bite of one of her own candles, star as Uber Eats users take a bite out of all kinds of things they shouldn't be eating.
Michelob Ultra's Superior Bowl has opened, with no shortage of sports stars. Super Bowl MVP Peyton Manning, NBA star Jimmy Butler and World Cup champion Alex Morgan are hitting the lanes, while four-time Major champion Brooks Koepka was sharpening his skills on the pool table -- all before being joined at the pool hall by 23-time Grand Slam winner Serena Williams. Also, look out for the Steve Buscemi cameo -- a nod to his time on screen in a bowling alley in the cult classic "The Big Lebowski."
If you've ever gone into the woods and fed woodland creatures, you probably haven't fed them Flamin' Hot Cheetos. Good thing -- Check out what happens when you do. Remember to Push It!
Remember the E*Trade baby? The talking baby who made his debut in the Super Bowl many years ago and appeared on the airwaves for years afterwards? Well, he didn't grow up -- He's back.
Witness the return of the E*Trade baby:
If you're a fan of Greek mythology, good news: There's a Super Bowl commercial for you, as Zeus and Hera have relocated from Mount Olympus to Palm Springs. Which is quite hard on Zeus -- at first.
Here's BMW's "Zeus & Hera", starring Arnold Schwarzenegger and Salma Hayek.
Everyone knows that Sally sells seashells by the seashore. But to this point, Sally hasn't been Zendaya, nor has Sally's story been told by Andre 3000.
Find Sally -- and a whole lot more -- on Squarespace.
The legendary Dolly Parton has something to get off her chest: She's done so much for so many, and now she's compelled to make a difference for 5G phones.
Check out Dolly Parton -- and Miley Cyrus -- for T-Mobile.
Later on in the game, we got to see what Miley Cyrus was cooking up -- a full benefit for T-Mobile 5G
The Jurassic Park film series continues this summer, with much of the original cast returning for Jurassic World Dominion.
Take a look at the new trailer for Jurassic World Dominion, in theaters June 10.
If you've ever gone into an "uhhhhh" while ordering McDonald's, you aren't alone: That's the focus of this year's Super Bowl commercial for McDonald's.
Lots of uhhhs to go around, from Kanye West to Bubba Wallace to Grimace.
Deion Sanders won two Super Bowls in his career, first in Super Bowl XXIX with the San Francisco 49ers and then in Super Bowl XXX with the Dallas Cowboys. Now, he's back in the Super Bowl with his son Shedeur as they try and out-muscle each other for Oikos.
Advertising in the Big Game is big business: According to NBC Los Angeles, 30-second ads for this year's Super Bowl have sold for as much as $6.5 million, and the average price of ads in last year's Super Bowl was $5.6 million. It should be noted that NBC does not report the price of every ad sold.
This year, expect a similar number of commercials in Super Bowl LVI to Super Bowls in years prior -- which means anywhere between 80 to 90 ads.