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It's the second-to-last weekend of the regular season in college football, which means it's rivalry week tune-up week.

Teams around the country are warming up for their big rivalry games, which means there are not many big games with huge national implications. Without a clear big game, ESPN's College GameDay show has chosen to roll into Kalamazoo, Michigan, to visit the undefeated Western Michigan Broncos as they face Buffalo.

With the ESPN cameras in town, everyone in Kalamazoo wants to make the program and town look good. That even includes a local liquor store which has a special message this week to customers on the sign out front.

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reddit user r/bsarz
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reddit user r/bsarz

"ESPN is here. Act sober." It's an interesting message for a liquor store to be pushing, but it's not bad advice. It's also made better by using a backwards 2 in ESPN and the letters being a little uneven. Despite this liquor store's best efforts, I highly doubt the majority of folks headed to the game on Saturday will be heeding their advice.