"I’ve never seen anybody just pout to the extent that they wouldn’t do it over this kind of money," Jones told ESPN. "That usually is not realistic. It's just too much money."
The two sides are working on a long-term deal, but if the deal doesn't come to fruition, the franchise tag is likely to be worth $13 million next season for Bryant.
Executive vice president Stephen Jones recently told the Dallas Morning News that the Cowboys are leaning on placing the franchise tag on Bryant more than running back DeMarco Murray. The tag for receivers will cost approximately $12.3 million this season.
Last season, Bryant caught 88 passes for 1,320 yards and 16 touchdowns.
Jones also indicated that the Cowboys are more interested in placing the franchise tag on Bryant than Murray.
"Right now all things being equal, it's leaning more Dez with the franchise than it is not," Jones said. "But that doesn't mean it will stay that way.
"We don't ever want to give up on a long-term deal," Jones said. "It's something we worked on all of last year and it kind of cooled off once we got into the season. We'll continue to see what our options are and things happen quickly as you go along. Things can go along with a lot not going on, but all of a sudden it happens."
Bryant has expressed his interest in staying with the team in 2015, and a franchise tag could give both sides enough time to negotiate a long-term contract. According to Ed Werder of ESPN, he is unlikely to participate in offseason activities if he is tagged. Last season, Bryant caught 88 passes for 1,320 yards and 16 touchdowns. The tag for receivers cost $12.3 million this season.
“You can’t have it all," he told NBC5 at an event Friday night. "But on the other hand, you can try to have it all. You have to make sure you’re making the right decisions on who gets the assets, which in this particular case, it’s the room under the salary cap.”
Bryant, who caught 16 touchdown passes, and Murray, the NFL's leading rusher, are both scheduled to hit free agency. The Cowboys could use the franchise tag on Bryant.
"Regardless, I’m a Cowboy," Bryant said to NBC Dallas. "But it is what it is. It’s business. I am a free agent. I’m very confident that something is going to happen, something is going to get done, and have these Cowboys fans excited for a long time."
Bryant is set to become a free agent this offseason if he and the Cowboys cannot agree to a deal or Dallas uses the franchise tag on him.
"I’m a Cowboy at heart. It’s Cowboys forever," Bryant said.
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