Hawks will host a Tinder-themed night for the second straight year
The Hawks are bringing back their Tinder-themed night against the Houston Rockets on March 19.
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On March 19, single Atlanta Hawks fans won't have to worry about missing the game because they lined up a date. The Hawks are bringing the dating scene to their fans with their second annual Tinder-themed night.
The Hawks held a Tinder night last season and since it was so successful, they are bringing it back. This time they are upping the ante by having "complimentary glam stations," which is probably specifically aimed at women, and more Tinder-themed rooms than last year.
From the Hawks:
“Last January’s ‘Swipe Right Night’ was a national sensation and allowed a broad audience to experience the creativity and fun of our brand,” said Hawks CEO Steve Koonin. “This year’s ‘Swipe Right 2.0’ ushers in the official start of spring, and love will be in the air at Philips Arena. This night’s amazing game experience will help our fans make, in the words of our partners at Tinder, ‘new friends, dates, relationships, and everything in between.’”
Tinder-themed rooms will give like-minded Hawks fans the chance to create face-to-face connections that just may go beyond the arena walls. Throughout the night, the exclusive “Swipe Right” and “Super Like” lounges will be the place for Tinder users to take introductions “off-line” to mix and mingle with each other. Access to the spaces will be limited to guests who have downloaded the mobile app on their smartphones.
Adding to the excitement, some of Atlanta’s most eligible singles will be present in the lounges and various Atlanta radio personalities from some of the city’s top stations will be on-hand to help break the ice and keep the surprises coming.
While on the surface, a Tinder-themed night sounds rather silly, but the Hawks do an excellent job of in-game promotions. And since it was so successful last year, why not do it again this season? It could very likely grow the Hawks' fan base and support a team that will be heading to the playoffs for the ninth straight season.
