Chicago's U.S. Cellular Field keeping name

U.S. Cellular is selling several of its midwest markets to Sprint, including Chicago, but the White Sox will not be renaming their home.

I still call it Comiskey, but the team will continue to call it U.S. Cellular Field. (US Presswire)

You'll still be going to U.S. Cellular Field in Chicago but won't be using the U.S. Cellular network, as the company is selling its Chicago, St. Louis and central Illinois markets, according to the Chicago Tribune.

The company will still keep its headquarters in Chicago and retain its name on the White Sox stadium despite selling its PCS spectrum and nearly 600,000 customers to Sprint Nextel Corp.

"We have a long-term relationship with the White Sox," said David Kimbell, chief marketing officer at U.S. Cellular, per the Tribune. "Even after this transaction, we're going to have 1,400 associates in Chicago so that relationship [with the White Sox] is not part of that deal and will not be changing."

The stadium, opened as the new Comiskey Park in 1991, was renamed U.S. Cellular Field in 2003. U.S. Cellular paid $68 million over 20 years for naming rights to the stadium.

For more baseball news, rumors and analysis, follow @EyeOnBaseball on Twitter, subscribe to the RSS feed and "like" us on Facebook.