NBA finds itself a new foot partner, signs deal with Stance socks
New partnership now provides official socks for the NBA with team custom designs and technology.
By
Matt Moore
•
1 min read
Socks have become a big part of fashion. No, seriously. If you're rocking plain black with your dress clothes or white with your sneakers, you're might as well be wearing sandals with them. They are a huge element in fashion, and NBA players in particular have a passionate love of socks far and wide.
So it only makes sense that on Monday, it was announced that the league has officially partnered with Stance, which has already made a series of retro socks honoring players like Michael Jordan, Larry Bird, Alonzo Mourning, Allen Iverson, and more. Now they'll become the official sock of the NBA, with both a standard team version and an alternate available next season for each team in the league. Stance had already produced a Dwyane Wade custom edition, and also announced Monday that they've signed Klay Thompson as a representative.
The socks will be standard for players in Summer League and there will be custom editions for various NBA events including All-Star Weekend.
A look at some of the team socks available:
